Colgate-Palmolive India Limited has introduced a new initiative, Performance Linked Oral Test (PLOT), aimed at integrating oral health into athletic performance frameworks. Developed in collaboration with the Mumbai Indians cricket team, the program is designed to proactively assess and maintain optimal dental health among players.
The initiative is grounded in scientific evidence linking oral health to overall physical performance. Research indicates that bacteria originating in the mouth can enter the bloodstream, causing inflammation that may negatively impact recovery, endurance, and overall athletic output. By addressing oral health as a critical component of systemic wellness, the program seeks to provide athletes with a competitive advantage.
As part of PLOT, comprehensive dental screenings will be conducted using advanced intraoral scanning technology alongside World Health Organization-based oral health assessments. These evaluations are intended to identify potential issues that could affect a player’s physical condition and performance on the field.
The program will be led by dental expert Dr. Moez Khakiani, who will oversee screenings and provide clinical insights tailored to the needs of elite athletes. The initiative also incorporates preventive care through the use of Colgate Total toothpaste, formulated to combat germ buildup and address common dental concerns.
Gunjit Jain, Executive Vice President, Marketing at Colgate-Palmolive India, emphasized the importance of oral health as an often-overlooked factor in athletic performance. He noted that while athletes routinely optimize nutrition and training, oral hygiene remains an untapped area with significant potential to influence outcomes.
Ben Langley, Head of Sports Science and Medicine at Mumbai Indians, highlighted that marginal gains are critical in elite sport. He explained that maintaining oral health can help reduce systemic inflammation, thereby supporting faster recovery and improved cardiovascular efficiency.
The collaboration reflects a broader shift toward preventive healthcare strategies in sports, where maintaining overall wellness is key to sustaining peak performance. By embedding oral health into routine performance assessments, the initiative aims to set a new benchmark in athlete care.
Colgate-Palmolive India continues to focus on science-led innovation in oral care, promoting health awareness and sustainable practices. Through initiatives like PLOT, the company aims to drive meaningful impact by linking everyday health practices with performance and well-being.
