Birla Carbon, a global leader in producing high-quality carbon black solutions, is delighted to announce its participation in the upcoming Adhesives & Bonding Expo, scheduled to be held from June 20 to 22, 2023, at the Suburban Collection Showplace in Novi, Michigan, USA. Dr. Reuben Correia, Manager of New Product Development in the Adhesives & Inks division at Birla Carbon, will be a featured speaker at the event, presenting on the optimization of adhesives and their production processes to reduce carbon footprints.
Specialty Carbon Black products are widely utilized as cost-effective additives in various industries such as adhesives, plastics, paints, inks, and energy systems. These products offer benefits such as UV protection, reinforcement, rheology control, adhesion improvement, and conductivity. Dr. Reuben’s presentation will focus on the evolving market dynamics and the importance of sustainable innovation in Specialty Carbon Blacks. He will address the opportunities and challenges related to product development and environmental sustainability within the industry.
John Davidson, Chief Sales and Marketing Officer at Birla Carbon, expressed his enthusiasm for participating in the Adhesives & Bonding Expo, stating, “We are excited to be part of this event as it provides an excellent platform to showcase our expertise in specialty carbon black solutions and foster valuable connections with industry peers. As the adhesives industry undergoes rapid transformation, there is an increasing need for sustainable solutions that enhance manufacturing processes and end-use products. Our participation allows us to demonstrate our commitment to innovation and the sustainability of specialty carbon blacks.”

Birla Carbon’s specialty carbon black products have gained recognition for their exceptional performance and sustainability benefits across various sectors, including adhesives and sealants, plastics, paints, inks, and energy systems.
A notable highlight of Birla Carbon’s specialty carbon black products is their extensive use in conductive applications, such as adhesives and sealants, coatings, and batteries. These highly conductive carbon blacks contribute significantly to these applications by ensuring optimum conductivity and performance. Compared to other carbon additives like carbon nanotubes, carbon fiber, and graphene, carbon black stands out as the most cost-effective solution due to its uniquely engineered process technology and ease of dispersibility.
Birla Carbon, a flagship business of the Aditya Birla Group, is a leading global supplier of carbon black. The company operates in 12 countries with 16 manufacturing facilities and two state-of-the-art technology centers in Marietta (USA) and Taloja (India). Birla Carbon’s Sustainable Operational Excellence (SOE) strategy emphasizes employee safety, environmental stewardship, efficient use of carbon sources, and socially and ethically responsible operations.
The participation of Birla Carbon in the Adhesives & Bonding Expo underscores its commitment to driving innovation and sustainability in the specialty carbon black industry. Through their expertise and cutting-edge solutions, Birla Carbon continues to enhance the performance and sustainability of various sectors, contributing to a more environmentally friendly future.