Brazil is showcasing its rapid transformation into a global hub for digital and industrial innovation at Hannover Messe 2026, where the country is participating as a Partner Country under the leadership of ApexBrasil. The initiative highlights Brazil’s emergence as a competitive force powered by clean energy, advanced connectivity, and the strategic integration of data, artificial intelligence (AI), and engineering into industrial operations.
Brazil’s growing prominence is the result of a broader structural shift. The country is building one of the most robust digital infrastructures in the Southern Hemisphere, combining a predominantly renewable energy matrix with a rapidly expanding ecosystem of companies specializing in AI and data engineering. This transformation is being accelerated by the government’s “Nova Indústria Brasil” policy, which prioritizes investments in advanced technologies such as AI, cloud computing, and the Internet of Things (IoT), directly enhancing industrial productivity and efficiency.
The impact of these efforts is already evident. By 2025, Brazil had become the world’s fourth-largest destination for data center investments and the leading destination among developing economies, attracting over US$10 billion in funding. With nearly 90 percent of its electricity generated from renewable sources, the country offers a compelling advantage: lower operational costs and a reduced carbon footprint. This combination positions Brazil as a strategic hub for sustainable digital infrastructure and next-generation industrial operations.
Another critical pillar of Brazil’s competitiveness is its expanding international connectivity. The EllaLink submarine cable directly links major Brazilian cities such as São Paulo, Rio de Janeiro, and Fortaleza to key European hubs including Lisbon, Madrid, and Marseille. This connection reduces data latency between Latin America and Europe by up to 50 percent, enabling faster, more efficient data exchange—an essential requirement for increasingly integrated and data-driven industries.
Within this ecosystem, Brazilian companies are turning data into a powerful competitive advantage. Stefanini, operating in over 40 countries, leverages AI and advanced analytics to automate processes and integrate industrial systems on a global scale. Meanwhile, firms like Datawake and MA.IA are deploying AI-driven computer vision solutions for real-time monitoring, quality control, and production optimization. Initiatives such as Wonder DataLabs are further advancing the integration of industrial data and automating decision-making in complex operational environments.
These innovations are being presented at Hannover Messe 2026, where Brazil’s delegation is demonstrating how engineering, data, and digital technologies can drive sustainable industrial competitiveness while integrating seamlessly into global supply chains.
The initiative is supported by a broad coalition of institutional and industry partners, reflecting the strength and diversity of Brazil’s productive ecosystem. Key contributors include Brazilian Micro and Small Business Support Service and Vale, alongside sponsors such as Brazilian Development Bank, National Transport Confederation, and Volkswagen.
Additional support comes from leading institutions driving innovation and international cooperation, including Embraer, National Confederation of Industry, AHK Brasil, Deutsche Messe, ABIMAQ, ABINEE, and Softex. Together, these efforts underscore Brazil’s commitment to innovation, sustainability, and global integration—positioning the country as a key player in the future of industrial transformation.
