Author: Sai Sridhar

Sai Sridhar is a highly accomplished sales and project delivery professional currently serving as the leader of Sales and Project Delivery functions at Elektrobit's business in India. He plays a vital role in the local management team, focusing on the overall development and growth of the India site, while ensuring sustainable and profitable business operations for the software specialist. With an extensive career spanning over 19 years, Sai Sridhar has gained invaluable expertise in various industries such as Automotive, Energy, and Consumer Durables. He holds a Bachelor's degree in Electrical Engineering from the esteemed National Institute of Technology, Jaipur. Prior to his role at Elektrobit, he served as the Business Head for India, Japan, and ASEAN at OSRAM Continental and has held key positions at renowned organizations like Continental, Honeywell, and Bosch. Throughout his career, he has excelled in areas such as Sales, Program & Project Management, Strategic Marketing, and New Product Initiatives/Introduction.

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The automotive industry shifts to software-defined vehicles (SDVs)

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Increasing reliance Software has become an inextricable aspect of modern life and is found in every sector of the business environment. Today, the automotive industry is witnessing immense transformation thanks to the deepening use of and reliance upon, software innovation. This represents the most significant step towards the introduction of the software-defined vehicle (SDV). A software-defined vehicle is the product of the increased influence of software from concept to design to development stretching into production over the whole vehicle lifecycle. The transformation to full- scale SDV development allows for the maximum possible decoupling of the software within the vehicle from…

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