Mercedes-Benz India has recorded its highest-ever annual sales performance, retailing 19,363 vehicles during the financial year April 2025 to March 2026. This marks a steady increase over the previous fiscal year and reflects sustained demand across key segments, particularly in the top-end luxury category.
The company also reported strong momentum in the January to March 2026 quarter, with retail sales of 5,131 units, registering a 7 percent increase compared to the same period last year. Growth was supported by a balanced portfolio of new and existing models, ongoing enhancements to its retail network, and a continued focus on delivering a differentiated ownership experience.
A key highlight of the year was the performance of the top-end luxury segment, which includes flagship models such as the S-Class, Mercedes-Maybach range, EQS SUV, and AMG performance vehicles. This segment recorded a 16 percent growth over the full fiscal year and a 25 percent increase in the final quarter. It accounted for 27 percent of total sales, reflecting strong demand among high-end customers. Waiting periods for select models, including the AMG G 63, currently extend from several months to nearly a year.
The company’s core segment, comprising models such as the C-Class, E-Class Long Wheelbase, GLC, and GLE, continued to play a vital role in overall sales. The E-Class Long Wheelbase retained its position as the highest-selling luxury car in India, supported by consistent customer demand across markets.
Battery electric vehicles (BEVs) within the top-end luxury segment also saw significant traction, contributing 20 percent of segment sales. High-end electric models priced above ₹1.4 crore recorded notable growth, driven by demand for vehicles such as the EQS SUV and EQS Maybach SUV.
Looking ahead, Mercedes-Benz India plans to expand its retail footprint through its ‘Go to Customer’ strategy. The company aims to open more than 20 new outlets across emerging and established markets, including cities such as Bengaluru, Mumbai, Delhi NCR, Visakhapatnam, Varanasi, Pune, and Goa. This expansion will be supported by an investment exceeding ₹450 crore from franchise partners.
Mercedes-Benz’s world-class production facility in Chakan, Pune, spans over 100 acres and represents an investment of more than INR 3,000 crore. As part of the brand’s Global Production Network, this facility plays a crucial role in the CKD (Completely Knocked Down) production strategy.
Mercedes-Benz India continues to lead with the widest luxury network, comprising over 100 touchpoints across 50+ cities. The product portfolio includes locally manufactured sedans and SUVs, along with an extensive range of imported high-performance and electric models.
Mercedes-Benz India pioneered the luxury car segment in the country and remains a market leader with the broadest and most technologically advanced product lineup. From performance-driven AMG models to cutting-edge BEVs, Mercedes-Benz continues to redefine the luxury mobility experience for Indian customers.
