TVS Motor Company has officially launched the TVS Apache RTR 310 in Morocco, signalling a major milestone in the company’s expansion into Africa’s growing premium motorcycle segment. The launch establishes Morocco as the first African market to receive the flagship performance motorcycle, reinforcing the company’s strategic focus on the region.
Developed with a strong racing heritage, the Apache RTR 310 is designed to deliver a balance of track-inspired performance and everyday usability. Built on a “Track to Road” philosophy, the motorcycle integrates decades of racing experience into a street-focused machine that combines agility, power and advanced rider technology.
The launch comes at a time when Morocco’s two-wheeler market is experiencing rapid growth, with the premium 201–350cc segment emerging as one of the fastest expanding categories. Industry projections indicate that this segment will continue to gain share in the coming years, creating new opportunities for performance-oriented products.
Rahul Nayak, Senior Vice President – International Business at TVS Motor Company, described the launch as a defining moment for the brand’s global journey. He emphasized Morocco’s strategic importance and highlighted the company’s confidence in local riders and their increasing interest in high-performance motorcycles. He added that the Apache RTR 310 represents four decades of racing DNA and is positioned to redefine expectations within the premium category.
The motorcycle is powered by a 312.2 cc reverse-inclined DOHC engine engineered for optimal mass centralisation. This design contributes to improved handling dynamics while delivering strong performance across the power band. With a peak output of 35.6 PS and torque of 28.7 Nm, the model offers responsive acceleration and a dynamic riding experience. The vehicle also sets a segment benchmark with rapid acceleration, reinforcing its performance credentials.
Omar Messouidi, Managing Director of Motorsport Maroc (Hindi Motors), noted that the introduction of the Apache RTR 310 provides Moroccan riders access to a globally competitive machine suited for both track and road conditions. He also highlighted investments in service infrastructure to ensure a high-quality ownership experience.
Beyond product specifications, the Apache brand represents a global community of performance enthusiasts spanning more than 60 countries. With this launch, TVS Motor Company aims to cultivate a similar culture in Morocco, connecting riders through a shared passion for speed, innovation and individuality. The introduction of the Apache RTR 310 marks the beginning of a new chapter for TVS Motor Company in Africa, positioning the brand at the forefront of the region’s evolving premium motorcycle landscape.
