TVS Motor Company has announced the launch of ‘TVS KING Ka Vaada 3.0’, an upgraded customer support programme designed for its TVS King three-wheeler range. The initiative builds on previous editions while expanding the scope of benefits to include not only vehicle-related support but also personal and family protection.
The programme is aimed at strengthening the overall ownership experience by addressing key concerns such as reliability, maintenance, financial security, and safety. It combines traditional service benefits with added protection features, reflecting a broader approach to customer support in the commercial mobility segment.
Under the scheme, customers receive a comprehensive package that includes extended warranty coverage, free maintenance services, and roadside assistance. In addition, the programme introduces personal accident coverage of up to ₹10 lakh in cases of death or permanent disability. It also includes educational assistance of ₹1 lakh per child for up to two children under similar circumstances, along with income protection during hospitalisation, offering a daily allowance for a specified period.
The initiative is applicable across the entire TVS King portfolio, covering both internal combustion engine (ICE) and electric vehicle (EV) variants in passenger and cargo categories. Passenger models such as TVS King Deluxe and TVS King Duramax Plus are offered with a two-year warranty, free services, and roadside assistance support. Electric variants, including the TVS King EV Max, come with extended warranty periods and additional roadside assistance coverage.
Cargo models such as the TVS King Kargo HD and its electric counterpart are also included under the programme, offering extended warranty benefits along with service and assistance packages. The inclusion of both ICE and EV models reflects the company’s focus on supporting a wide range of customers as the market transitions toward electrification.
TVS Motor Company stated that the programme is designed to reduce operational downtime, improve vehicle reliability, and provide financial security to customers who depend on their vehicles for livelihood. By integrating service, warranty, and protection benefits into a single offering, the initiative aims to create a more secure and dependable ownership experience. With ‘TVS KING Ka Vaada 3.0’, the company continues to strengthen its position in the three-wheeler segment by focusing on customer-centric solutions that extend beyond mobility, supporting both business continuity and family well-being.
