Brightpick has entered into a strategic partnership with NAPA to deploy advanced robotic automation systems across multiple distribution centers in the United States. The initiative aims to enhance warehouse performance and support NAPA’s extensive national store network.
The collaboration builds on a pilot project launched in 2025 that demonstrated strong operational results. Following the pilot’s success, NAPA signed an agreement with Brightpick in early 2026 to expand the technology to an additional distribution site, with opportunities for further rollouts in the future. The first project under the new agreement will incorporate more than 100 Brightpick robots to manage high-volume order processing.
Jan Zizka, co-founder and CEO of Brightpick, said the partnership represents a significant milestone as the company’s first customer in the automotive sector and its largest U.S. engagement to date. He added that the agreement reflects Brightpick’s ability to scale solutions across large enterprise environments, including Fortune 500 organizations.
NAPA operates within the Automotive Parts Group of Genuine Parts Company and supports nearly 6,000 NAPA AUTO PARTS stores across the United States. Its distribution network supplies more than 560,000 parts, accessories and service items, requiring high levels of speed, accuracy and reliability.
Justin Ducharme, Executive Vice President, Distribution and Logistics at NAPA, stated that expanding the use of robotic automation aligns with the company’s objective of continuously improving customer service. He noted that Brightpick’s systems will help optimize handling, replenishment and overall operational performance to meet rising demand for fast, dependable parts delivery.
Brightpick’s goods-to-person robotic technology will be customized to integrate into NAPA’s existing warehouse environments. Powered by intelligent software and data analytics, the robots are designed to increase throughput, enhance picking accuracy and improve overall processing speed. With distribution complexity continuing to grow, the partnership positions NAPA to strengthen service levels while maintaining operational efficiency across its nationwide network.
