Tata Power has set new benchmarks in India’s renewable energy journey with the launch of ‘EcoCrew’, the nation’s largest Energy Literacy Movement. This innovative initiative reinforces the company’s commitment to accelerating India’s energy transition and promoting solar adoption at the grassroots level.
Reaching over 3 lakh students across 1,000+ schools in Uttar Pradesh and Uttarakhand, EcoCrew is inspiring the next generation to take climate action. Through engaging sessions, students learned about the effects of climate change, the importance of energy conservation, and how solar power can serve as an affordable and sustainable energy source for every home.
The program has created a vast network of EcoCrew champions — young environmental advocates who are driving change in their communities. This youth-driven movement has also contributed to Uttar Pradesh and Uttarakhand emerging as India’s third-largest adopters of rooftop solar, with 3.14 lakh installations totaling 1.1 GW of capacity under the PM Surya Ghar Yojana (PMSGY).
Over the past year, the EcoCrew campaign has reached 24 cities, amassing more than 50,000 minutes of in-person workshops and 1.5 lakh minutes of online sessions. Students explored topics like clean energy solutions, solar technology, and energy efficiency, while pledging to be change-makers at home and in their neighbourhoods.
The initiative combined learning with action through energy audits, creative contests, and a 21-day gamified sustainability challenge — all designed to encourage real-world, measurable eco-friendly habits. The mascot ‘Globey’, Tata Power’s sustainability buddy, helped students understand how small daily actions can lead to big positive impacts for the planet.
The top-performing schools and students from the program will be honoured in a series of five grand finale events in Lucknow, Varanasi, Agra, Gorakhpur, and Meerut over the next two weeks — celebrating their outstanding efforts to promote clean energy and environmental stewardship. Today, Uttar Pradesh stands among India’s top three states in rooftop solar adoption, with 2.6 lakh installations and a total installed capacity of 901.42 MW. This progress has been supported by a dual-subsidy model combining Central and State benefits — up to ₹78,000 from the Central Government and ₹30,000 from UPNEDA — making solar energy more accessible for households.
To further accelerate adoption, Tata Power continues to promote its ‘GharGharSolar’ campaign — first launched in Varanasi — driving widespread awareness and installation of residential rooftop solar systems under the PMSGY scheme. The EcoCrew initiative in Uttar Pradesh marks the start of a larger national mission.
Tata Power plans to expand the program to multiple states, engaging millions of students in the coming years to build a strong foundation of energy literacy, climate responsibility, and solar readiness. By nurturing a generation of informed, responsible, and sustainability-conscious citizens, Tata Power is helping shape India’s journey toward energy independence — in alignment with the nation’s Atmanirbhar Bharat vision and the clean energy goals of the PM Surya Ghar Yojana.
