TVS Motor Company, a key player in the global two- and three-wheeler market, has partnered with Noise, one of India’s top wearable technology brands, to launch the country’s first smartwatch integration for electric two-wheelers. This collaboration introduces a customized Noise smartwatch that connects directly with the TVS iQube electric scooter.
With this feature, riders can access important information such as battery level, vehicle status, tyre pressure, and safety notifications—directly on their smartwatch. In addition to these EV-specific insights, users can also use standard smartwatch features, making it both a mobility tool and a lifestyle device.
The TVS iQube has already crossed over 6.5 lakh unit sales in India, making it the top-selling electric scooter in the country. The integration with Noise’s smartwatch enhances rider convenience and strengthens TVS Motor’s position in the growing connected mobility space.
This move highlights how wearables are evolving beyond fitness or communication tools to become part of the broader mobility ecosystem—offering practical, real-time benefits during everyday travel.
AniruddhaHaldar, Senior Vice President at TVS Motor Company, said:
“Our goal is to lead the next phase of mobility by combining intelligent technology with clean transportation. This partnership with Noise brings that vision to life, making the smartwatch a practical tool for electric scooter riders. It’s a step towards more intelligent, safer, and connected commuting.”
Amit Khatri, Co-founder of Noise, added:
“This collaboration with TVS Motor reflects our focus on building technology that supports active, connected lifestyles. By turning the smartwatch into a companion for EV riders, we’re delivering a more integrated and efficient way to stay connected with one’s vehicle throughout the day.”
TVS Motor Company is a respected manufacturer of two- and three-wheelers, with operations in over 80 countries. The company has four manufacturing plants in India and Indonesia and is known for its focus on quality, sustainability, and customer experience. TVS is the only Indian two-wheeler manufacturer to win the prestigious Deming Prize and has consistently performed well in J.D. Power studies for product and service satisfaction. In addition to the TVS iQube, the company owns Norton Motorcycles in the UK and TVS Ebike Company AG in Switzerland, further expanding its reach into global markets and e-mobility solutions.
