CNH, a global leader in agriculture and construction equipment, has successfully delivered its largest single order in India, supplying 117 Case IH sugarcane harvesters and 234 New Holland tractors to the Deshmukh (Manjra) Group. The handover was led by CNH CEO, Gerritt Marx, during his recent visit to India.
As a pioneer in mechanized sugarcane harvesting in India, CNH provides high-performance, sustainable solutions that address labour shortages, enhance operational efficiency, and ensure timely harvests—critical to long-term agricultural resilience.
Narinder Mittal, President and Managing Director, CNH India, said, “We are proud to partner with the Deshmukh Group in advancing India’s mechanization journey. By enabling timely harvests and higher productivity, mechanized harvesting supports farmer incomes and strengthens the sugarcane sector.”
Dheeraj Vilasrao Deshmukh, Director of the Manjra Group, added, “CNH equipment has consistently delivered quality, safety, and reliability over the past decade. This new delivery reinforces our operations and enables us to create greater value for farmers and the sugarcane industry in Maharashtra.”
The Deshmukh (Manjra) Group, a leading agribusiness enterprise with 10 sugar mills and an existing fleet of 45 harvesters and 90 tractors, is CNH’s largest customer in India. The advanced harvesters and tractors improve efficiency, reduce crop loss, and enhance working conditions, while CNH’s training programs support sustainable cultivation and create youth employment opportunities in farming.
For over 25 years, CNH India has supplied world-class products through its ‘Made in India’ operations, encompassing Case IH, New Holland, and CASE Construction Equipment, backed by CNH Capital and the Global Technology Center. Globally, CNH Industrial continues to drive innovation, sustainability, and productivity across agriculture and construction sectors, offering equipment, digital solutions, and precision technologies to empower farmers and operators worldwide.
