Eurogrip Tyres, the two- and three-wheeler tyre brand of TVS Srichakra Limited, has launched Torq Challenge 4.0, a national case study competition for MBA and engineering students, along with a Creator Challenge for participants aged 18 and above. The initiatives are intended to give students and emerging content creators an opportunity to demonstrate their analytical, problem-solving and creative skills. Participants can compete for cash prizes, gift vouchers and other rewards.
Torq Challenge 4.0 will require MBA and engineering students to work on a business case and present solutions to a real-world challenge. The competition will assess participants on their ability to analyse business situations, develop practical recommendations and demonstrate strategic thinking.
The case study competition carries a total cash prize pool of ₹3 lakh. Eurogrip will also offer opportunities for Pre-Placement Interviews (PPIs) to eligible or shortlisted participants. The company said the initiative is intended to provide students with exposure to business challenges and an opportunity to present their ideas to industry representatives.
The Creator Challenge will allow participants aged 18 years and above to submit original content and demonstrate their content creation skills. Participants can compete for Amazon gift vouchers with a combined value of more than ₹1 lakh. The programme also includes a Treasure Hunt and social media challenges, giving participants additional ways to take part and win rewards. Entries will be assessed by an expert jury on the basis of originality, content quality, craftsmanship and engagement. Registrations for both competitions are open. Eurogrip has invited students and creators to participate and submit their entries through the respective challenge platforms.
TVS Srichakra Limited manufactures tyres under the Eurogrip, TVS Eurogrip and TVS Tyres brands. Incorporated in 1982, the company is part of TVS Mobility, a business group with operations across the mobility sector. Headquartered in Madurai, Tamil Nadu, TVS Srichakra operates manufacturing facilities in Madurai and Rudrapur, Uttarakhand, with a combined production capacity of more than three million tyres per month. Its products cover two-wheelers, three-wheelers and off-highway applications.
The company has research and development facilities in India and a design centre in Milan, Italy. Its tyres are tested under Indian, European and Japanese road conditions and are sold in more than 85 countries. In India, TVS Srichakra supplies original equipment manufacturers and the replacement market through a network of distributors and dealers. Its product development and manufacturing operations serve customers in domestic and international markets.
