Maruti Suzuki India Limited has launched the VICTORIS AURUM Edition to mark the first anniversary of its VICTORIS SUV. The new edition is based on the Strong Hybrid variant, which offers an electric vehicle mode, and is available with a kit priced at ₹22,990.
The company said the VICTORIS recorded the highest first-year sales for a new model launch in India’s passenger vehicle category. It also became the fastest-selling passenger vehicle to reach the 1.5 lakh and 1 lakh sales milestones, according to the company. The VICTORIS was developed for young customers seeking technology-focused features and a contemporary SUV design. The AURUM Edition adds celebratory enhancements to the Strong Hybrid variant as the model completes its first year in the market.
Commenting on the launch, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said the VICTORIS had gained customer acceptance since its introduction. “Conceptualised as a ‘Got it All’ SUV for today’s dynamic young go-getters who ‘want it all’, the VICTORIS has truly won the hearts of buyers. As we celebrate its first anniversary, it’s worth noting that the VICTORIS has become the fastest-selling PV to clock both the 1.5 lakh and 1 lakh sales milestones, going on to achieve the highest sales for any car in India during its first year of launch,” Mr Banerjee said. He added that the AURUM Edition Strong Hybrid had been introduced to mark the sales milestones and offer customers additional styling enhancements during the festive season.
Maruti Suzuki has also associated actor Shahid Kapoor with the new AURUM Edition. The company said the association was intended to complement the SUV’s contemporary appeal and connect with its target audience. The Strong Hybrid powertrain and EV mode are central features of the edition, while the AURUM kit provides the additional enhancements offered with the anniversary model.
The launch comes as Maruti Suzuki marks the first year of the VICTORIS, which the company positions as a technology-led SUV for customers looking for a combination of features, design and hybrid capability. With the AURUM Edition, Maruti Suzuki is extending the VICTORIS range while marking the model’s first-year sales performance. The company has not specified additional changes to the vehicle’s powertrain in the announcement. Maruti Suzuki India Limited is a passenger vehicle manufacturer in India. The company develops and sells vehicles across multiple segments, including hatchbacks, sedans, SUVs and models with hybrid technology.
