TVS Motor Company (TVSM), a global manufacturer of two- and three-wheelers, will return to EICMA in Milan this November, unveiling new models for the European market at the world’s largest two-wheeler exhibition. The company will hold a press conference on Tuesday, 3 November, at 10:00 CET at Hall 18, Stand I64.
The company’s participation follows its debut at EICMA 2025, which marked the beginning of its European expansion strategy. Over the past year, TVS Motor has concentrated on developing the infrastructure required for sustained growth, including dealer partnerships, aftersales services and customer support across key markets.
Italy, the company’s first European market, has emerged as an important growth driver. TVS Motor now works with around 100 dealers in the country, while retail sales rose 110% in the year to September 2026. This performance significantly exceeded overall market growth of approximately 10%, indicating growing customer acceptance of the brand.
TVS Motor is also strengthening its direct presence across Europe through the establishment of national sales companies. Following its operations in Italy, the company is preparing to expand its presence in France and Germany, where dealerships are expected to open soon. Its existing network includes 18 dealers in Spain, two in Portugal, four in Hungary and one in Malta. The company plans to enter Greece and Serbia by the end of 2026, followed by Romania by March 2027.
“Last year in Milan we said we were serious about Europe. A year later, we can demonstrate what that commitment looks like,” said Peyman Kargar, President, International Business, TVS Motor Company. Kargar has been appointed Director and Chief Executive Officer, effective 27 January 2027.
“We have built a strong foundation in Italy, established our own presence in key markets, and strengthened our proximity to dealers and customers. This year we return to EICMA to showcase how our product portfolio, guided by TVS Motor’s enduring values of innovation, quality and customer centricity, is resonating with riders across Europe,” he added.
TVS Motor serves 68 million customers in more than 90 countries. Its European operations draw on the company’s innovation and design capabilities in India, Bologna and the United Kingdom, supporting its product development and international growth ambitions.
TVS Motor Company (BSE: 532343; NSE: TVSMOTOR), part of TVS VENU, is a global manufacturer of two- and three-wheelers, with four manufacturing facilities in India and Indonesia. Built on a century-long legacy of trust, value and customer focus, the company develops products through innovative and sustainable manufacturing processes. It is the only two-wheeler company to have received the Deming Prize. Its products have received recognition
