Lotus Cars India has brought its electric performance SUV, the Lotus Eletre, to Pune as part of its multi-city customer engagement programme across India. The Pune experience is being held from September 21 to 23, 2026, and is aimed at prospective customers, entrepreneurs, business leaders, luxury lifestyle consumers and automotive enthusiasts.
The Pune activation is part of a wider roadshow covering key markets across West, South and East India. The West India leg will also travel to Satara, Kolhapur and Goa, while the South and East India programme includes Chennai, Thrissur, Kochi, Calicut, Mangaluru, Bengaluru, Bhubaneswar, Kolkata and Hyderabad.
The Lotus Eletre is the main attraction at the Pune showcase. The all-electric SUV combines Lotus’ performance-focused engineering with the space, technology and practicality expected from a luxury SUV. The Eletre represents a new chapter for Lotus as the brand expands its electric vehicle portfolio. It carries the performance character associated with Lotus while offering features and capabilities suited to everyday driving.
The Pune event has been designed as an interactive brand experience. Selected guests will have the opportunity to take part in curated drive experiences, receive personalised product demonstrations and learn more about the Lotus brand and its electric vehicle technology.
Amy Arora, Director, Lotus Cars India, said: “Our aim has always been to bring leading brands and experiences closer to discerning customers. We want to create experiences that set new standards and build lasting relationships with our audiences. Our customer-first approach also extends to the ownership experience, supported by sales and after-sales services across India.”
The roadshow is part of Lotus Cars India’s efforts to strengthen its presence in key luxury automobile markets and engage directly with customers. The company has conducted similar events across several cities, receiving interest from customers and automotive enthusiasts.
The Pune showcase also highlights the company’s focus on expanding its sales and after-sales network in India. Through its customer engagement programmes, Lotus Cars India aims to give potential buyers an opportunity to experience its vehicles and understand the brand’s approach to electric performance.
With the Eletre, Lotus is combining its British performance heritage with electric power, advanced technology and the practicality of an SUV. The multi-city programme will allow customers across different regions to experience the vehicle and engage directly with the brand.
