Factrika, an on-demand industrial workforce platform, has raised ₹8.9 crore in a seed funding round led by Info Edge. The company, founded in July 2024, will use the funds to expand its team, strengthen its technology platform and enter more industrial clusters across India.
Factrika is addressing worker shortages faced by manufacturers through a real-time platform that connects companies with verified workers based on skills and availability. The company said Indian factories face a daily worker shortage of around 20–25%, with fragmented contractor-based staffing systems contributing to disruptions, higher costs and lost production.
Through its platform, manufacturers can identify and deploy workers within two hours. Workers accept shifts digitally, while Factrika manages attendance and payments and maintains a digital record of work experience and skills. The system is designed to support skill-based progression and help workers access higher-paying opportunities.
Factrika currently has more than 10,000 registered workers across over 20 skill categories. The company has reported a show rate of more than 90%, while deployment hours have been growing at 50–70% month on month. Its client base includes Lenskart, Munjal Kiriu, Asahi India Glass, Jubilant Foods, Epack Durables, PG Technoplast, Hanon Climate, Bidso and Talbros Auto Components. The company said workers can increase their earnings by 20–30% through skill progression.
The new funding will support hiring, technology development and cluster-led expansion. Factrika plans to strengthen its presence in Bhiwadi, Manesar, Bawal, Noida and Bahadurgarh as it targets the estimated $23 billion manufacturing workforce opportunity in India.
“India’s manufacturing workforce has a fundamental availability and reliability problem. We’re building Factrika to make industrial workforce supply more real time, skill led and transparent,” said Kshitij Puri and Gaurav Asthana, Founders, Factrika. Hitesh Oberoi, MD & CEO, Info Edge (India) Ltd., said, “Factrika is solving deep use cases in Indian manufacturing recruitment with an innovative, platform based approach. We’re excited to back them.”
Factrika was founded by Kshitij Puri and Gaurav Asthana. Mr Puri is a second-time founder who previously built and scaled ZipLoan, a fintech NBFC, and is an alumnus of UCLA Anderson and ICAI. Mr Asthana is an alumnus of BITS Pilani and IIM Ahmedabad and has more than two decades of experience across technology, operations and product roles in recruitment, fintech, agritech and marketplaces.
Factrika is building an on-demand platform for India’s industrial workforce, connecting manufacturers with skilled and verified factory workers. Founded in 2024, the platform provides real-time workforce deployment and manages shift acceptance, attendance, payments and digital work records.
