MotionTech, a European automation and packaging technology company, has announced its entry into the United States market as part of its international expansion strategy. The move will bring the company’s portfolio of automation, end-of-line packaging, storage and conveying solutions to North American customers while establishing a dedicated commercial presence in one of the world’s largest automation markets.
To lead its US expansion, MotionTech has appointed Kristian Hulgard as Executive Sales Director for the US market, effective September 7, 2026. Based in the Dallas–Fort Worth area, Hulgard will be responsible for developing the company’s commercial operations, expanding its customer base and establishing a broader distribution and service network across North America.
MotionTech’s initial US offering will focus on end-of-line packaging, storage systems and conveying technologies, building on the automation and material-handling capabilities that have established the company as a partner to customers across Europe. The company plans to progressively expand its commercial and service infrastructure to provide customers with support across their automation requirements.
The US expansion follows established demand for MotionTech’s technologies. The company has completed more than 30 installations for American customers in recent years, including projects involving major warehouse automation partners such as Dematic and KNAPP. According to MotionTech, customers have increasingly sought dedicated local sales and service support, creating a strong foundation for the company’s formal entry into the market.
Louise Ringström Grandinson, CEO, MotionTech, said the appointment of Hulgard provides the foundation for developing a dedicated US presence as demand for automation continues to grow. She highlighted the company’s objective of combining its established technology portfolio with stronger local customer engagement.
Hulgard said the US presents a significant opportunity as manufacturers and distributors increase investment in automation to improve competitiveness. He will focus on introducing MotionTech’s technologies to prospective customers, developing distribution partnerships and establishing the company as a long-term automation partner in the region.
MotionTech’s US operations will begin scaling immediately from its Dallas–Fort Worth base. The company said the location will provide a strategic platform for serving customers throughout North America while supporting the development of sales, distribution and service capabilities.
Headquartered in Stockholm, Sweden, MotionTech provides automation solutions for production, warehousing and intralogistics applications. Its offering covers system integration, products, software, maintenance and service. The company supports more than 3,000 businesses across Europe, the Americas and Asia-Pacific, including Coca-Cola, DHL, PepsiCo, DP World, Tesco, Marks & Spencer, Ball, JCB, Domino’s and H&M.
MotionTech delivers more than 500 projects annually with a workforce of over 500 employees. Its expansion into the United States represents a further step in its strategy to combine global automation expertise with local market execution and customer support.
