Haas Automation has implemented the GlobalLink connector for HubSpot from TransPerfect to automate multilingual email translation and production processes, significantly improving efficiency and scalability across its global marketing operations. The integration supports the delivery of more than 65 million messages annually in seven languages, including high-frequency e-commerce campaigns. By embedding GlobalLink directly into the HubSpot platform, Haas Automation has transitioned from manual translation workflows to an automated system that streamlines content creation and distribution.
Prior to the integration, the company relied on manual processes for translating and assembling multilingual email campaigns. This approach increased production timelines and introduced potential inconsistencies. With the new system in place, translated content is automatically routed back into HubSpot, enabling faster campaign deployment while maintaining consistency in terminology and brand voice through the use of translation memory and contextual review tools.
The implementation has resulted in a 50 percent reduction in campaign build time, allowing the company to scale its marketing efforts more effectively across multiple regions. The automation also supports higher campaign volumes without compromising quality or turnaround time.
Chereen Swank, Digital Content Specialist II at Haas Automation, noted that the adoption of the GlobalLink connector has significantly increased production capacity and improved overall workflow efficiency. She highlighted the benefits of moving away from manual translation processes in favour of a more streamlined and reliable system.
Phil Shawe, President and Co-CEO of TransPerfect, stated that the integration enables faster execution and improved cost efficiency for multilingual content, helping organisations manage large-scale global communications more effectively.
Haas Automation is one of the leading manufacturers of machine tools in the United States, offering a wide range of CNC machines, tooling and related equipment. The company operates through a network of more than 170 Haas Factory Outlets across over 60 countries, providing sales, service and technical support to customers worldwide.
TransPerfect provides language and artificial intelligence solutions to organisations across industries, supporting content management in more than 200 languages. Its GlobalLink technology is widely used to simplify multilingual content workflows and enhance operational efficiency for global enterprises.
The deployment of this integrated solution reflects a broader shift towards automation in global marketing operations, enabling companies to manage high-volume, multilingual communications with greater speed, accuracy and consistency.
