DOMS Industries Limited brought its creativity-led brand experience to the forefront at Kids Expo 2026, held at the World Trade Centre Mumbai, highlighting the growing importance of immersive consumer engagement in the children’s category. With brands increasingly focusing on experience-driven interactions, DOMS used the platform to create a vibrant and hands-on environment designed to connect with young consumers and families beyond traditional retail formats. The company’s presence at the two-day event attracted strong visitor interest and emerged as one of the key attractions of the expo.
From the opening hours, the venue witnessed high energy and enthusiastic participation from families, children and adults alike. Visitors explored multiple zones, joined activities and experienced a shopping environment that blended entertainment, creativity and product discovery. The event atmosphere was marked by excitement, curiosity and participation across all age groups.
A major highlight was the DOMS stall, designed as an interactive creative space rather than a conventional product showcase. Children were encouraged to test products, engage in creative activities and explore the brand’s broad stationery and art portfolio through direct experience. The format transformed the stall into a discovery zone where participation and creativity took centre stage.
The company said such initiatives reflect a larger shift in consumer engagement strategies, particularly in categories traditionally viewed as functional. Increasingly, brands are moving away from purely transactional selling models and adopting more participative formats that create stronger emotional connections with younger audiences and their families.
The DOMS activation also drew attention from digital creators and influencers who visited the event, interacted with the brand and shared live updates through social media platforms. Their presence helped amplify the campaign beyond the exhibition venue, strengthening visibility among digitally engaged consumers and expanding the reach of the brand experience.
As the event concluded, visitors left with more than purchases, taking home memorable interactions, creative inspiration and a stronger association with the DOMS brand. The expo brought together families, brands and engaging experiences, underlining the growing influence of experiential retail in shaping purchase decisions and long-term brand loyalty.
Saumitra Prasad, Chief Marketing Officer, DOMS Industries Limited, said, “At DOMS, we believe creativity has the greatest impact when it is experienced directly. Events like Kids Expo allow us to go beyond store shelves and interact with children in a meaningful and enjoyable way. It gives them the freedom to explore products, experiment confidently and discover their own creative potential.”
He added, “For us, this is not only about presenting our portfolio, but about building an environment where creativity feels accessible, exciting and relevant. Stationery has often been seen as a functional category, but we view it as the beginning of every child’s creative journey. Platforms like these help deepen that connection.”
DOMS Industries Limited is engaged in the manufacturing and marketing of a diversified range of products that cater to the evolving needs of children, adolescents, and young adults through their formative years. The company’s portfolio spans scholastic art materials, writing instruments, office supplies, kits & combos, hobby & craft products, and select hygiene offerings, serving customers in India and international markets.
