Zydex Paints, a part of the Zydex Group, has partnered with Germany’s KEIMFARBEN GmbH to introduce advanced silicate mineral paint technology in India. The partnership aims to change the way buildings are protected by offering paint systems backed by a minimum 20-year warranty against colour fading and coating failure.
Unlike conventional acrylic paints that often require repainting every four to five years in coastal regions, silicate mineral paints are designed to deliver long-lasting performance. The technology is especially suited for areas with high humidity, salt-laden air, heavy rainfall and strong sunlight, where building exteriors are exposed to harsh weather conditions.
Silicate mineral paints work differently from conventional coatings. Instead of forming a film on the surface, they chemically bond with mineral substrates, creating a breathable finish that allows trapped moisture to escape. This helps prevent peeling, blistering and dampness while maintaining colour for many years through UV-stable mineral pigments.
Dr Moulik Ranka, Managing Director of Zydex Group, said India’s decorative paints market is approaching the ₹1 lakh crore mark and there is significant scope for products that offer long-term value. He said silicate mineral paints could create a ₹1,500-2,000 crore premium category by reducing the need for frequent repainting. He added that more than 95% of the products will be manufactured in India, combining global technology with local production.
Rüdiger Lugert, CEO of KEIMFARBEN GmbH, said the company brings nearly 150 years of expertise in silicate mineral coatings and has delivered durable performance across different climates. He said the partnership with Zydex aims to establish a new benchmark for sustainable and long-lasting building protection in India.
The premium KEIM range will be offered through a specification-led approach, with architects, consultants, developers and technical experts selecting coating systems based on the building surface, environmental conditions and lifecycle requirements. Trained applicators will support project execution to ensure the coatings perform as intended.
According to Amrendra Mishra, COO of Zydex Paints, the company plans to strengthen both architect engagement and applicator training to build a strong specification-to-execution network. The company expects its paints and waterproofing business to grow from around ₹150 crore this year to nearly ₹300 crore over the next two years.
Initially, Zydex and KEIM will focus on high-rise residential buildings, hospitals, universities, commercial properties and premium housing projects where long-term maintenance is a priority. Alongside the premium portfolio, Zydex will continue to market its organosilicate paint range through retail and dealer networks for individual homes and smaller developments while expanding technical trials for future government and public-sector projects.
Zydex Paints currently offers a portfolio of interior and exterior silicate mineral paints specifically developed for Indian weather conditions. The exterior range is engineered to withstand sunlight, rainfall, humidity and weathering while delivering fade resistance, reduced dirt pickup and anti-peeling performance.
