Valvoline Global Operations, a global leader in automotive and industrial solutions and the original engine oil brand, has announced the launch of its worldwide campaign for the FIFA World Cup 2026. The campaign celebrates the passion and dedication of fans traveling across the world to witness football history.
At the heart of the campaign is the brand’s first FIFA World Cup-themed advertisement titled “The Original Engine Oil. For the Driven.” The campaign highlights the emotional connection between fans and their journeys, while also showcasing Valvoline’s 160-year legacy alongside the evolution of the global tournament. Whether fans are embarking on long road trips or short drives to watch matches, Valvoline positions itself as a trusted partner supporting every mile.
Michael Kirtman, Chief Brand Officer at Valvoline Global, emphasized that the campaign honors both the fans who go the distance for the game and the mechanics who rely on Valvoline products to keep vehicles running smoothly. He noted that the FIFA World Cup provides a unique platform to celebrate the shared journey of fans and the role of mobility in connecting them to the sport.
The campaign was produced in Chile by creative agency We Are Laugh and will begin with a localized rollout in India before expanding globally in May. Key markets include the United States, China, India, Australia, Canada, Thailand, and Saudi Arabia.
Running through July, the campaign will be promoted across multiple channels, including broadcast television, digital platforms, radio, social media, and experiential activations. Valvoline’s initiative underscores its commitment to innovation and its connection to consumers worldwide, aligning the brand with the excitement and global unity of the FIFA World Cup.
Valvoline Global, recognized as America’s first branded motor oil, serves customers in more than 140 countries with over 80,000 distribution points. Backed by its parent company Aramco, one of the world’s largest integrated energy and chemicals companies, Valvoline continues to drive innovation in mobility solutions. With a 160-year legacy, the company offers products for a wide range of engines and drivetrains, including high-mileage, heavy-duty, and electric vehicles, while expanding into advanced heat transfer solutions for emerging technologies.
