TVS Motor Company (TVSM), a global leader in the production of two- and three-wheelers, is bolstering its electric vehicle (EV) presence in Southeast Asia through the integration of ION Mobility’s assets, intellectual property, and key personnel. With the region being one of the fastest-growing markets for motorcycles, this move presents a substantial opportunity for expansion.
TVSM has been an early and strategic investor in ION Mobility, a full-service EV company with strong in-house capabilities in areas such as product design, engineering, embedded electronics, and supply chain management. This integration, combined with TVSM’s established expertise in electric mobility, marks a significant step toward enhancing its position in the rapidly developing Southeast Asian EV market.
Sharad Mohan Mishra, President of Group Strategy at TVS Motor Company, shared his thoughts on the development: “We were an early investor in ION Mobility due to their commitment to creating innovative, sustainable mobility solutions for the ASEAN region. Their mission aligns perfectly with our ‘Reimagine 2030’ vision. By acquiring ION Mobility’s assets, IP, and core team, we’re bringing their dynamic energy, design expertise, and engineering skills into TVS. When combined with our R&D capabilities, quality systems, and manufacturing scale, we are now well-positioned to accelerate our growth and increase our market share in Southeast Asia.”
TVS Motor has already made a strong impact on the global EV market, with nearly 600,000 customers choosing its flagship electric scooter, the TVS iQube. The company has developed comprehensive in-house expertise across EV components such as battery systems, battery management, vehicle control units, and connected platforms. TVS also holds over 650 patents related to electric vehicles.
Earlier this week, TVS Motor announced that its wholly-owned subsidiary, TVS Motor (Singapore) Pte Ltd, acquired select assets from ION Mobility while also divesting its stake in the company. Following this transaction, James Chan, Founder and CEO of ION Mobility, has joined TVS Motor as Senior Vice President. Chan will lead TVS’s operations in ASEAN and drive the development and launch of the M1-S electric platform. The M1-S is already receiving strong interest in the ASEAN market thanks to its striking design, impressive range, and agility, making it an ideal choice for daily commutes.
TVS Motor Company (BSE: 532343, NSE: TVSMOTOR) is a globally recognized manufacturer of two- and three-wheelers, committed to advancing sustainable mobility. With four cutting-edge manufacturing facilities in India and Indonesia, the company builds on a 100-year legacy of trust, value, and a passion for customer satisfaction. TVS Motor is dedicated to producing internationally acclaimed products of the highest quality through innovative and eco-friendly processes.
As the only two-wheeler company to have won the prestigious Deming Prize, TVS Motor consistently leads its categories in the J.D. Power Initial Quality Study (IQS) and APEAL surveys. The company has also been ranked No. 1 in customer service satisfaction by J.D. Power for four consecutive years.
TVS Motor’s group company, Norton Motorcycles, based in the UK, stands as one of the most iconic and emotional motorcycle brands globally. Additionally, TVS Motor’s subsidiaries in the personal e-mobility sector, Swiss E-Mobility Group (SEMG) and EGO Movement, are leading players in the Swiss e-bike market. Operating in over 80 countries, TVS Motor Company is dedicated to providing the highest level of customer experience and continuing its legacy of excellence in the global mobility landscape.
