True Colors Limited (BSE: TRUECOLORS), a leading end-to-end provider of digital textile printing solutions, has entered into a distribution agreement with Innovaciones Técnicas Aplicadas a Cerámicas Avanzadas, SAU (ITACA), a Spain-based global specialist in digital inks and color technology. Under this partnership, True Colors has been appointed as ITACA’s non-exclusive distributor for India, responsible for the distribution, marketing, and after-sales support of ITACA’s range of digital textile printing consumables. The company will import and locally stock ITACA’s products at its Surat facility, ensuring faster and more reliable supply to customers nationwide.
The collaboration covers a comprehensive range of pigment and dye-based digital inks, pretreatment and post-treatment chemistries, and technical services. True Colors will provide frontline technical assistance, color management, and service coordination, while ITACA’s experts in Spain will extend installation and specialized technical support.
This strategic move strengthens True Colors’ consumables portfolio by integrating ITACA’s proven European ink technologies into its existing machine–paper–ink ecosystem. The partnership enhances product compatibility, reduces customer downtime, and establishes a sustainable stream of recurring revenue from consumables.
“This partnership with ITACA marks a major milestone in our growth journey,” said Sanjay Desai, Managing Director, True Colors Limited. “By aligning with a global technology leader, we aim to bring superior innovation, consistency, and sustainability to India’s textile printing industry. ITACA’s expertise in digital ink formulation, combined with our nationwide distribution and service network, will enable Indian manufacturers to access world-class, eco-friendly printing solutions. This collaboration also strengthens our focus on the high-potential consumables segment, driving long-term value creation for all stakeholders.”
India’s digital textile printing market is witnessing rapid expansion, driven by sustainability goals, fast design cycles, and cost-efficient short-run printing. Industry projections indicate an estimated 13% CAGR between 2023 and 2033, supported by widespread adoption of dye-sublimation and pigment-based printing across apparel, home décor, and export segments.
Pigment-based digital printing is gaining traction as a sustainable, water-efficient alternative, compatible with cotton, polyester, viscose, and blended fabrics. It minimizes post-processing and supports eco-friendly production, aligning with the global push for greener textile technologies.
The collaboration with ITACA provides True Colors with a significant boost in its product portfolio by adding advanced European ink technologies to its existing range of digital textile printing machines and sublimation papers. This integration allows True Colors to deliver a more comprehensive and technologically superior solution to textile manufacturers, export houses, and fashion brands across India.
By offering optimized inks and first-line technical support, the company strengthens its relationships with customers, ensuring better performance, consistency, and reliability. This not only enhances customer satisfaction but also builds recurring revenue streams through consumables and value-added services, promoting long-term engagement and brand loyalty.
With local warehousing in Surat, True Colors can now guarantee faster delivery and reduced production downtime for clients. Combining ITACA’s proven European innovation with True Colors’ extensive distribution and service network gives the company a strong competitive advantage in the Indian textile market. Additionally, the steady demand for consumables like inks positions True Colors for sustained profitability and scalable growth in the coming years.
ITACA, based in Spain, is a global expert in color chemistry, inks, and industrial coatings, with a strong track record in digital printing solutions. Its products are recognized for consistency, color stability, and environmental compliance, serving customers across multiple industries worldwide.
True Colors Limited is a fully integrated digital textile printing solutions provider, offering digital printing machines, specialized inks, sublimation paper manufacturing, and custom fabric printing services. Headquartered in Surat, the company is an authorized distributor for leading international brands such as KONICA MINOLTA, HOPETECH, ITTEN, PENGDA, and SKYJET. With advanced in-house production and finishing facilities, True Colors delivers high-quality, fast-turnaround printing solutions to textile manufacturers, fashion brands, and export houses across India.
