Tata Motors Passenger Vehicles has introduced the Tata Sierra #DARK, a new edition of its Premium Mid-SUV, with prices starting at ₹13.99 lakh. The new version combines a Friesian Black exterior with a Violet Eclipse interior theme and purple chrome detailing.
The Sierra #DARK builds on the design and feature package of the recently launched Sierra Legend Series while carrying forward the #DARK treatment used across Tata Motors’ passenger vehicle portfolio. The new edition retains the Sierra’s existing silhouette, proportions and road presence, with changes focused on exterior and interior styling.
The SUV features an all-black exterior treatment designed to emphasise its muscular proportions and distinctive shape. Inside, the Sierra #DARK gets an all-black leatherette cabin with a Violet Eclipse theme. Purple chrome elements have been added across the exterior and interior to provide contrast to the black finish.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said: “The #DARK range has become one of the most sought-after expressions in our portfolio, resonating strongly with customers who value exclusivity and distinctive design. As the SUV that created the Premium Mid-SUV segment in India, the Sierra has always stood apart through its iconic design and commanding presence. The Sierra #DARK brings together the legacy of two powerful icons, preserving everything that makes the Sierra legendary while elevating it through a more premium, sophisticated and exclusive interpretation. The result is a Sierra that remains unmistakably true to its heritage, while embodying the bold and distinctive spirit that has made the #DARK range so aspirational.”
The Sierra #DARK is available across the recently introduced Sierra Legend Series. The treatment is offered on the Pure L, Pure L (O), Pure + L and Adventure + L variants, as well as the Accomplished and Accomplished + variants. The new edition combines the #DARK design treatment with the existing feature package of the Sierra. Tata Motors has positioned the model for customers looking for a more distinctive version of the SUV without changes to its core product identity. The introduction expands Tata Motors’ Sierra range with an additional design-focused variant and extends the #DARK treatment to one of the company’s latest SUV offerings.
Part of the USD 180 billion Tata Group, Tata Motors Passenger Vehicles Ltd (BSE: 500570; NSE: TMPV) is an Indian automobile manufacturer with a portfolio of cars and SUVs. The company offers vehicles across multiple powertrains and develops connected technologies and mobility solutions. It also has operations focused on electric mobility, supported by its design, engineering and research and development capabilities.
