Samsung is ramping up its investment in research and development (R&D) centers in Bengaluru and Noida, which have been instrumental in developing AI features for the new Galaxy S25 smartphone. The company’s President and Head of Mobile eXperience (MX) Business, T M Roh, revealed this move on Thursday, emphasizing that the Indian R&D facilities will play a larger role in the future.
India’s large, young demographic makes it a crucial market for Samsung, particularly for the growth and sales of its Galaxy AI technology. Roh highlighted India’s eagerness to embrace new technology, noting that the country’s focus on innovation is a key reason for Samsung’s continued commitment to the Indian market.
“India is a vital market for both the development and sales of our Galaxy AI features, and it will remain a top priority for us,” said Roh during a media roundtable following the launch of the Galaxy S25. Roh also noted that India’s youth are particularly receptive to new technology. The S25 features Hindi, along with Korean and English, as languages integrated into Google’s voice assistant Gemini Live, an area where India’s R&D centers played a significant role.
“India’s young population is especially open to innovative features, and we’ve observed that AI feature usage is higher here than the global average. That’s why we made Indian language support a priority for the new AI features in the Galaxy S25,” he explained.
Samsung’s R&D centers in Noida and Bengaluru are central to developing, refining, and differentiating features for Galaxy AI and other Galaxy products. “With the strategic importance of our R&D hubs in Noida and Bengaluru, we plan to continue investing and expanding their role,” said Roh.
Samsung is also working on expanding the Gemini Live feature to include more languages, with India’s R&D centers expected to play a key role in this process. “We are starting with three languages in the Galaxy S25 with Gemini, and we will continue to expand to others. This highlights both the significance of the Indian market and the contribution of our research teams here,” said Roh.
Samsung’s India-based R&D centers are now the largest outside South Korea. When asked about Samsung’s approach to AI, Roh explained that the company is pursuing a “hybrid approach,” integrating its own AI apps with Google’s Gemini.
Samsung maintains an “open collaboration philosophy,” fostering long-term partnerships with leading innovative companies. Roh also mentioned that the industry is at a critical juncture, transitioning from smartphones to AI-powered phones. Additionally, Samsung is exploring 3GPP-based satellite connectivity for the S25 models in collaboration with telecom operators in select countries, though further details remain limited.
