RR Kabel Limited, one of India’s top wire and cable manufacturers, has unveiled its latest television commercial campaign, #FireSeJyaadaJaanleva, starring Bollywood superstar Akshay Kumar. The campaign, which emphasizes the importance of safety, aims to raise awareness about the crucial role that high-quality wires play in protecting homes and families.
The TVC, broadcast nationwide on major television channels and social media platforms, delivers a strong message: the wires hidden behind our walls are just as vital to home safety as the walls themselves. Featuring RR Kabel’s advanced FIREX LS0H-EBXL (Low Smoke Zero Halogen) wires, the campaign sheds light on the often-overlooked danger of toxic smoke released by standard PVC wires during a fire. While fire itself is hazardous, the campaign stresses that the black, toxic smoke it produces can be even more deadly, a concern that RR Kabel is determined to highlight.
Commenting on the campaign launch, Shreegopal Kabra, Managing Director of RR Kabel Limited, stated, “With this campaign, our aim is to educate consumers about the importance of selecting the right quality wires for their homes. Many believe that fire is the greatest risk in an outbreak, but in truth, it’s the toxic smoke that poses the most significant threat to life. At RR Kabel, safety is our top priority, and we are continuously innovating to ensure our products offer the highest levels of protection.”
The #FireSeJyaadaJaanleva campaign aligns with RR Kabel’s brand message, ‘Akalmand Bano Sahi Chuno’ (Be Wise, Choose Right), encouraging consumers to make informed decisions about home safety. This campaign reinforces RR Kabel’s commitment to creating a safer future with their cutting-edge products, emphasizing the essential role that wires play not just as a functional necessity, but as a key factor in ensuring household safety for current and future generations.
R R Kabel Limited is India’s largest exporter of wires and cables, with a diverse portfolio that includes Fans, Lighting, Switches, Switchgears, and Appliances. The company offers a comprehensive range of wires and cables for residential, commercial, industrial, and infrastructure applications, all designed with the latest advancements in wire technology and engineering.
RR Kabel’s products are internationally certified and compliant with REACH (Registration, Evaluation, and Authorization of Chemical Substances) and RoHS (Restriction of Hazardous Substances) directives, reflecting their commitment to meeting global standards.
