Rockwell Automation, Inc, the global leader in industrial automation and digital transformation, has announced its lineup of breakthrough technologies to be featured at Automation Fair® 2025, scheduled for November 17–20 in Chicago. Every year, Automation Fair draws thousands of professionals, customers, and media from around the world to explore the latest advancements shaping the future of industry. This year’s event will spotlight Rockwell’s most ambitious technologies to date—solutions designed to enhance operational performance, accelerate digital transformation, and redefine how manufacturing systems are built and managed.
“Automation Fair is where we showcase our biggest innovations to the world,” said Matheus Bulho, Senior Vice President, Software & Control, Rockwell Automation. “This year’s portfolio will highlight technologies that are transforming the way industries work and moving us toward a smarter, more connected future.”
Attendees will experience hands-on demonstrations, expert-led sessions, and immersive exhibits that bring the newest hardware, software, and service solutions to life. Rockwell Automation’s next-generation hardware lineup is redefining smart manufacturing through innovation and efficiency.
The ControlLogix® 5590 Controllers simplify production systems with built-in functional safety, while the EtherNet/IP™ In-Cabinet Solution minimizes wiring complexity using a compact seven-conductor flat cable that merges power and data transmission. The M100 Electronic Motor Starter further enhances operational flexibility, offering direct-on-line, reversing, and safety capabilities within a single, space-saving unit—streamlining modern manufacturing environments.
Designed for versatility and efficiency, the PointMax™ I/O, Bulletin 5034 system features a compact, modular layout that reduces panel size and installation time. The Armor™ PowerFlex® 330 Distributed Drive Motor integrates control, safety, and motor functionality to create more connected and energy-efficient operations. At the same time, the OptixEdge™ Advanced Edge Gateway strengthens machine-level intelligence by improving data collection and analysis for faster decision-making across the plant floor.
Rockwell continues to focus on reliability and protection with the 140ME Motor Protection Circuit Breaker, which safeguards equipment from overloads, short circuits, and phase failures. The 5069 Wiring Systems deliver simplified connections and superior electrical performance, while the Micro820® L20E Controllers enable smarter, faster machines through enhanced Ethernet communication and Class 1 implicit messaging. Additionally, the ArmorBlock 5000® I/O system, equipped with IO-Link technology, supports decentralized control to boost efficiency and reduce system footprints.
For visualization and connectivity, the MobileView™ Terminals bring next-generation handheld HMI technology to the factory floor, providing improved speed and display performance. Network reliability is strengthened through the Stratix® 2100 Unmanaged Industrial Ethernet Switch, which offers Quality of Service (QoS) and Energy Efficient Ethernet (EEE) features, and the Stratix® 4100 ETAP, which delivers high-speed 1 Gbps data transmission with advanced diagnostics for seamless device integration. Completing the hardware suite, the ASEM™ 6300B-SW2 Industrial Box PC and ASEM 6300P-SW2 Industrial Panel PC introduce Intel® 13th Gen Raptor Lake processors and Windows 11 IoT Enterprise LTSC, providing powerful, fanless computing for automated production.
Complementing its hardware innovations, Rockwell Automation’s software and services empower connected enterprises to operate intelligently and securely. The FactoryTalk® Design Workbench™ platform modernizes micro control system design with intuitive workflows, while FactoryTalk® Analytics™ PavilionX™ applies predictive control to optimize real-time operations. ResilientEdge™ Software ensures high-speed, low-latency edge-to-cloud performance for continuous automation. Supporting these technologies, Asset+ Managed Service offers on-site asset and maintenance management, Security Monitoring & Response provides 24/7 cyber protection through Rockwell’s OT Security Operations Center, and TechConnectIQ℠ Support delivers fast, digital-first remote assistance to keep industrial teams operating at peak efficiency.
Rockwell Automation, Inc is a global leader in industrial automation and digital transformation, empowering companies to achieve greater productivity and sustainability. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 professionals serving customers in over 100 countries. The company continues to advance the Connected Enterprise®, bridging the power of technology and human ingenuity to create a more efficient industrial world.
