Regency Ceramics, a ceramic manufacturing company, has introduced a new corporate identity. This new look will be seen in their products, dealerships, and other customer touchpoints. The new Regency logo is inspired by the marks left by a trowel during tile laying, and uses Viva Magenta, Pantone’s Color of the Year 2023. This color, rooted in nature, represents strength.
The company’s core values are Design, Innovation, Imagination, and Sustainability. Regency Ceramics aims to reflect a new renaissance in art, design, and style, and their rebranding marks a strong revival of the brand. The new identity draws inspiration from nature, art, and global design trends. The brand also focuses on involving women in tile-buying decisions and highlights design and colors.
Regency Ceramics’ products are made from natural materials like clay and sand. They offer innovative products like antimicrobial tiles and cool roof tiles. The brand’s imagery takes inspiration from Renaissance paintings.
Satyendra Prasad Naral, Managing Director of Regency Ceramics, said, “A strong corporate brand is crucial for success. Our new brand architecture shows our commitment to excellence and will enhance trust among our stakeholders.”
Regency’s manufacturing facility in Yanam uses state-of-the-art equipment to ensure high quality. The company was the first to introduce 400mm x 400mm and 600mm x 600mm rectified tiles in India. They have supplied tiles for major projects including Indian Railways and big companies like Reliance Industries and ITC. Regency is expanding in Telangana, Andhra Pradesh, Odisha, Tamil Nadu, Pondicherry, Karnataka, and Kerala, and is also working on using water-based inks to reduce carbon footprint and toxicity.
Regency’s product range includes Glazed Vitrified Tiles, Polished Vitrified Tiles, Wall Tiles, Parking Tiles, and specialized tiles for hospitals and clinics. Founded in 1983 and based in Hyderabad, Regency Ceramics Ltd. is a leading ceramic tiles company in India.
Known for its innovative products and quality, Regency is an ISO 9001 company with a large manufacturing unit in Yanam, producing 25,000 sq. meters per day. The company focuses on sustainability and customer satisfaction through energy saving, emission reduction, water and waste management, local procurement, green belt development, and use of recyclable materials.
