Redington Limited, a leading technology solutions provider, has entered into a five-year strategic distribution partnership with Resulticks, a global provider of real-time audience engagement solutions. The collaboration aims to accelerate the adoption of AI-powered customer engagement technologies across the Middle East, India, Southeast Asia and South Asia while creating new growth opportunities for channel partners and enterprises.
The partnership combines Redington’s extensive distribution network and regional market presence with Resulticks’ artificial intelligence-driven customer engagement platform. Together, the companies will help businesses deliver connected, data-driven customer experiences across multiple digital channels while expanding the reach of advanced engagement technologies in high-growth markets.
Under the agreement, Redington will lead the expansion of Resulticks’ business across key markets in the Middle East while strengthening its presence in India. At the same time, Resulticks will work closely with Redington to accelerate growth across Southeast Asia and South Asia (SESA), supporting customers with advanced marketing and customer engagement solutions.
Over the next five years, the two companies expect to address a market opportunity valued at more than US$150 million across the Middle East, India and the wider Asian region.
A key objective of the partnership is to strengthen Redington’s channel ecosystem by providing partners with new technology capabilities and additional revenue opportunities. The companies will jointly invest in partner enablement programmes, demand generation initiatives and ecosystem development to help partners expand their service offerings and enhance customer value.
The collaboration introduces a structured partner engagement model that extends beyond conventional technology distribution. Through specialised training and technical support, channel partners will gain expertise in AI-powered customer engagement platforms while benefiting from performance-based incentive programmes and new business opportunities.
By combining advanced technology with a strong partner ecosystem, Redington and Resulticks aim to help businesses implement real-time customer engagement strategies that improve customer relationships, deliver measurable business outcomes and support long-term growth.
Commenting on the partnership, Sayantan Dev, Global Head of the Software Solutions Group at Redington, said organisations are increasingly looking to use artificial intelligence and data-driven technologies to engage customers more effectively. He said the collaboration with Resulticks enables Redington’s channel partners to deliver intelligent customer engagement solutions while helping them expand their solution portfolios, develop new capabilities and generate additional revenue opportunities. He added that the partnership supports Redington’s vision of helping customers and partners embrace the next phase of digital transformation.
Redickaa Subrammanian, Chief Executive Officer of Resulticks, said businesses across industries are transforming the way they use customer data to build stronger relationships and deliver personalised experiences. She noted that Resulticks’ platform combines artificial intelligence, customer data and real-time engagement into a unified solution that enables organisations to manage interactions across the entire customer journey. She added that Redington’s strong regional presence and partner ecosystem will help accelerate the adoption of these technologies across multiple markets.
VS Hariharan, Managing Director and Group Chief Executive Officer of Redington, said the agreement reflects the company’s evolution from a traditional technology distributor to a technology ecosystem orchestrator. He said the partnership combines Redington’s market reach, channel expertise and Resulticks’ AI-driven engagement platform to create greater value for customers and partners while supporting innovation and digital transformation across the region.
The partnership will be jointly managed from Dubai, India and Singapore, reflecting both companies’ commitment to expanding AI-powered customer engagement solutions across the Middle East and Asia. Through this collaboration, Redington and Resulticks aim to equip enterprises and channel partners with advanced digital technologies that improve customer engagement, accelerate business growth and strengthen competitiveness in an increasingly data-driven economy.
Redington Limited, a top technology solutions provider and a member of the Fortune India 500, helps businesses navigate their digital transformation by bridging the gap between innovation and adoption. Operating in over 40 markets, with over 450 brand partnerships and a network of more than 70,000 channel partners, Redington offers comprehensive distribution across sectors like IT/ITeS, Telecom, Lifestyle, and Solar. Through its commitment to innovation and strong collaborations, Redington continues to be a trusted global distributor of products, services, and solutions.
