Novamax Appliances, a home appliance brand, has announced the establishment of a new manufacturing plant in Gorakhpur. This move aims to address the growing demand in regions such as Nepal, Bengal, Jharkhand, and Bihar, further strengthening Novamax’s market presence in these areas.
The company has allocated Rs. 35 crores for the new facility, which will cover 26,000 square feet and is set to become operational within the next year, creating 250 new jobs in the region. This expansion highlights Novamax’s commitment to boosting local economies and contributing to community development.
Harshit Aggarwal, CEO and Founder of Novamax Appliances, emphasized the significance of the new Gorakhpur factory, stating, “Our new facility in Gorakhpur reflects our dedication to meeting the rising demand for quality home appliances in this region. We aim to increase our production capacity and ensure timely deliveries, while also generating substantial employment opportunities and fostering economic growth within the local community.”
Since its founding in 2019, Novamax Appliances has achieved considerable growth, starting with an initial investment of Rs. 5.25 crores. The brand has experienced a 25% increase in sales, driven by its strong focus on quality control and customer satisfaction, which has helped build a loyal and expanding customer base.
In FY24, Novamax is aiming for financial closure of Rs. 160 crores, with plans to reach new financial goals and diversify its product range. As one of India’s leading air cooler manufacturers, Novamax Appliances remains committed to innovation and top-tier manufacturing. With a team of around 250 professionals, the company is well-positioned to meet consumer demands while continuing to expand its market footprint.
