The Color Vision Book for 2024-2025 was unveiled by Nippon Paint India (Decorative) during an event at Outdoor Connections in Bengaluru. This project is the product of Nippon Paint’s partnership with Dr Kaustav Sengupta, a renowned color expert from the NIFT, who also serves as a Color Consultant for Nippon Paint India.
With a history spanning 142 years, Nippon Paint, originating in Japan, stands as one of the top paint manufacturers and a global leader in the industry. The company specializes in producing top-notch paints and coatings for various sectors, including decorative, industrial, and automotive. Nippon Paint has refined its products through cutting-edge paint technology, placing a strong emphasis on innovation and environmental sustainability.
Its core mission is to develop advanced products that enhance the quality of life while preserving the environment. Through its innovative technologies, Nippon Paint aims to benefit both its customers and society at large. The company and its subsidiaries have established a presence in 31 countries worldwide, including Japan, Singapore, Malaysia, South Korea, Hong Kong, China, Taiwan, India, Pakistan, United Kingdom, Germany, Greece, and Russia.
For the first time in its history, the second edition of Color Vision by Nippon Paint presents forecasts for color palettes tailored to youth and regional divisions, reflecting India’s rich cultural diversity. In a nation renowned for its vibrant tapestry of cultures like India, color holds significant sway over emotional, social, and cultural realms.
This visionary system, developed by Dr Kaustav Sengupta, employs a copyrighted method centered around the innovative ‘Color Foresight Cube’ (Sengupta, 2018). This cube utilizes signals and drivers to discern color trends, indicating shifts and comprehending plausible color directions based on emotional, bio-behavioral, cultural, and social cues.
Each meta tag, whether social or bio-behavioral, is linked to a specific color and integrated into the cube. Through advanced technology, the cube generates patterns across three segments: north, south, and youth. These patterns are then analyzed and synthesized into color schemes that encapsulate the prevailing mindset within these segments.
In a groundbreaking study, researchers have identified 12 key archetypes that reflect diverse human needs and aspirations. Among these archetypes are the Heal archetype, which signifies a longing for comfort, represented by soothing shades like Sunken Forest and Cloud Grass. Another prominent archetype is Bloomers, characterized by a desire for creative expression, embodied in vibrant hues such as Leap of Faith and Shocking Yellow.
The Hive archetype reflects the need for cohabitation and bonding, symbolized by warm tones like Orange Soda and Electricity. Additionally, the Soulcore archetype delves into self-discovery, represented by introspective shades like Marry Go Round and Darkest Hour.
This unique forecasting process, known as Color Vision, spanned over 16 months and analyzed approximately 30,000 meta-tags. The color cues were meticulously curated through multiple focus groups comprising influencers, color experts, and practitioners. Over 55 catalysts from major cities across India, including Mumbai, Delhi, Chennai, and Bangalore, were actively involved in various stages of the research.
In a recent event, Dr Kaustav Sengupta from NIFT expressed delight at the unveiling of the second edition of Nippon Paint Color Vision, which highlights India’s inaugural zonal and youth color forecast. He thanked the Nippon Paint team for their ongoing partnership and expressed hope that architects and designers would benefit from the visionary compass presented in the vibrant landscapes of color for their projects and research.
The event also featured addresses by S Mahesh Anand, President, and Mark Titus, VP Marketing, Nippon Paint India. Additionally, prominent industry leaders such as Dr Kaustav Sengupta, Husna Rahaman, Shalini Chandrashekar, Arun Shekar Gowda, and Seema Sreedharan shed light on the science behind colors, providing valuable insights for attendees.
Nippon Paint India has unveiled its Color Vision 24-25, a unique forecast of colors tailored for the Indian market. Mahesh Anand, President of Nippon Paint India (Decorative), described India as a blend of diversity and tradition, with its colors intricately woven across its vast canvas. This forecast, the first of its kind, is designed to understand the resonance of hues across different regions and generations.
The Color Vision 24-25 introduces 12 unique archetypes, reflecting the exuberance of the North, the depth of the South, and the ever-evolving expressions of India’s vibrant youth. While initially developed for home colors, including interior and exterior walls, furnishings, décor, accessories, tableware, and lighting.
These colors can also be applied to other product segments such as personal goods, digital and electronics, FMCG, and automobiles, creating an impact across various domains. To make the Color Vision accessible to enthusiasts, Nippon Paint India has launched a dedicated website where customers can explore and download their e-book.
