Nippon Paint India (Decorative), an organization in the paint industry, has made an effort in its digital transformation journey by venturing into the e-commerce market. The company has partnered with major online retailers such as Amazon, Flipkart, and JioMart, making its extensive range of over 8,000 decorative paint products readily accessible to customers across India.
With a legacy spanning 141 years, Nippon Paint, originally founded in Japan, has established itself as one of the foremost paint manufacturers in Asia as well as in the world. known for producing paints and coatings across decorative, industrial, and automotive sectors, Nippon Paint has continually refined its products through cutting-edge paint technology, placing a strong emphasis on innovation and eco-friendliness. The core mission of Nippon Paint is to develop advanced solutions that not only enhance the quality of life for its customers but also contribute to environmental preservation. Nippon Paint strives to bring benefits to both its clientele and society at large with its focus on innovation. The company and its subsidiaries operate in 31 countries, including Japan, Singapore, Malaysia, South Korea, China, India, Pakistan, United Kingdom, Germany, Greece, and Russia.
Nippon Paint aims to simplify the purchasing process for customers through these popular e-commerce platforms to enhance its product accessibility. This strategic move reflects the company’s vision to leverage digital avenues to reach a wider audience. The comprehensive online product range includes more than 600 shades of Interior/Exterior, Wood and Metal paints, Primers/Undercoats, Paint Sprayers, Multipurpose Lubricants, and Craft supplies. Efficient logistics play an important role in ensuring cost-effectiveness and customer satisfaction in the realm of online products. Nippon Paint has forged partnerships with reliable shipping options, ensuring that customers receive their orders conveniently and directly. Specially designed packaging for wall paints is employed to prevent leakage and safeguard the product throughout the delivery process. By establishing robust collaborations with e-commerce platforms, Nippon Paint aims to provide customers across India with a one-day delivery window.
The brand has consistently captured the interest of Indian consumers seeking innovative technology and practical paint products to elevate their homes and lifestyles. Notable products such as Aircare VG, Matex EZ wash, Weatherbond Pro, and Sumo Xtra Dust shield have resonated with consumers looking for quality and reliability. With the introduction of its products on e-commerce platforms, Nippon Paint is willing to connect with a new generation of consumers. In a recent expansion into the ‘Beyond Paint’ category, valued at 12,500 crores, Nippon Paint has made its DIY range from this segment available on online platforms. This strategic move aligns with the evolving preferences of consumers and caters to the growing demand for DIY solutions.
Mahesh Anand, President of Nippon Paint India (Decorative Division), expressed enthusiasm in this context, “We are thrilled to bring our high-quality products to Amazon, Flipkart, and JioMart customers. Through our collaboration with these platforms, customers can anticipate a consistent standard of excellence in both quality and customer service, aligning with the renowned reputation of Nippon Paint. Our extensive paint color palette is seamlessly integrated into Amazon’s paint finder tool, empowering customers to effortlessly select the perfect hues for their homes.”
