NBC Bearings, the flagship brand of National Engineering Industries Ltd (NEI), has announced its entry into several new automotive aftermarket categories with the launch of a comprehensive range of vehicle components. The expansion marks a major step in the company’s strategy to strengthen its presence beyond bearings and provide a wider range of mobility solutions to customers across India.
The company, which has built a strong reputation as one of India’s leading bearing manufacturers, has introduced products including wiper blades, brake pads, belts, steering rods and several other essential automotive components for two-wheelers, three-wheelers and passenger vehicles. The new portfolio is aimed at meeting the growing demand for high-quality replacement parts in the country’s rapidly expanding automotive aftermarket.
The move reflects NBC Bearings’ focus on broadening its product offerings while leveraging its engineering expertise and established market presence. By entering new product segments, the company aims to provide dealers, workshops and vehicle owners with reliable aftermarket solutions under a trusted brand.
Commenting on the development, Rohit Saboo, President and CEO of National Engineering Industries Ltd., said the Indian automotive aftermarket is growing steadily due to increasing vehicle ownership, longer vehicle usage and rising awareness of quality replacement components. He noted that the company’s long-standing engineering capabilities and strong customer trust provide a solid foundation for expanding into new automotive product categories.
He added that the introduction of the expanded auto parts portfolio represents an important milestone in the company’s diversification strategy and is expected to create new business opportunities while strengthening NBC Bearings’ position in the automotive aftermarket.
The newly launched products have been developed to meet stringent standards for quality, durability and performance. The company said every product has been designed to deliver dependable performance while meeting the expectations associated with the NBC Bearings brand.
The complete product range will be available through the company’s nationwide distribution network, enabling easy access for distributors, retailers, workshops and customers across the country. NBC Bearings expects its extensive market reach to support faster adoption of the new product categories and strengthen relationships with channel partners.
The expansion also supports the company’s long-term objective of becoming a comprehensive mobility solutions provider by offering a wider portfolio of automotive products under one trusted brand. Along with strengthening its aftermarket presence, the initiative is expected to create greater value for customers and business partners while supporting future growth.
With this launch, NBC Bearings has taken another step towards expanding its footprint in India’s automotive industry. The company remains focused on delivering high-quality engineering products, driving innovation and building a stronger presence across the country’s evolving mobility ecosystem through reliable products and customer-focused solutions.
