Microchip Technology has partnered with Nippon Chemi-Con Corporation and NetVision to develop Japan’s first Automotive SerDes Alliance Motion Link (ASA-ML) camera development platform. This move supports the shift in the auto industry away from proprietary camera systems toward open standards like ASA-ML, which are backed by over 150 global companies.
The platform is aimed at helping Japanese automakers more easily adopt ASA-ML for Advanced Driver-Assistance Systems (ADAS). It supports fast, asymmetric data transfer and includes hardware-based link-layer security to meet new cybersecurity standards in the automotive sector.
Microchip was the first to introduce an ASA-ML chipset through its acquisition of VSI. Its new collaboration features Nippon Chemi-Con’s CDTrans camera module and NetVision’s NV061 emulation board, both built around Microchip’s VS775S serializer/deserializer chip. These tools are designed to help Japanese car manufacturers and suppliers move toward open, standardized ADAS camera systems.
Nippon Chemi-Con emphasized the benefit of standards-based technology for long-term compatibility and flexibility. The company said its new camera module, using the VS775S chip, will help manufacturers avoid being locked into single-vendor systems.
NetVision’s contribution includes a development board and testing platform based on the same Microchip chip. This setup helps engineers evaluate video signal quality and performance during system design, especially for camera modules and ECUs.
The collaboration comes as the automotive industry increases its use of cameras and sensors for features such as L2 and L2+ autonomous driving. Many carmakers are seeking open, scalable, and multi-vendor solutions to reduce reliance on closed systems and strengthen supply chain resilience.
Major companies including BMW, Ford, GM, Bosch, Continental, and Denso are among the ASA-ML members supporting the wider use of this standard. Together, they represent key players across car production, electronics, connectivity hardware, and testing services. Microchip’s new camera system will be on display at the Automotive Ethernet Tech Days at the Kyoto International Conference Center Annex Hall, July 3–4.
Microchip Technology Inc develops embedded control and processing solutions designed for secure, connected, and intelligent applications. With a broad product portfolio and streamlined development tools, the company supports efficient system design aimed at reducing development risk, cost, and time to deployment. Serving more than 100,000 customers worldwide, Microchip’s technologies are applied across sectors including industrial, automotive, consumer electronics, aerospace and defense, communications, and computing. Based in Chandler, Arizona, the company maintains a focus on reliable product delivery, high manufacturing quality, and strong technical support.
