MIC Electronics Limited has partnered with the FEAR Project as the Presenting Sponsor for its Ultra Distance Cycling Initiative, a 750-kilometre endurance cycling journey designed to promote physical fitness, mental resilience, and overall well-being. The long-distance ride began on March 7 from the Novotel Hyderabad Convention Centre in Hitec City and will conclude in Mumbai on March 14. The initiative is led by endurance cyclist KanthiDutt and covers a challenging route between the two cities.
The cycling expedition is organised by Project FEAR in collaboration with the Sports Authority of India and the FIT India Movement. The programme aims to encourage greater awareness around endurance sports while highlighting the connection between physical activity, mental strength, and long-term health.
Participants and supporters of the initiative include members of the cycling community, wellness advocates, fitness professionals, and representatives from India’s sports ecosystem. As the presenting sponsor, MIC Electronics will support the initiative through branding across event platforms and communications. This includes visibility on launch event backdrops, route checkpoints, digital media, and promotional materials associated with the cycling journey.
Rakshit Mathur, Chief Executive Officer of MIC Electronics, said the company’s involvement reflects its belief in building long-lasting impact not only through technology but also through initiatives that strengthen human potential. He noted that endurance sports highlight the importance of determination, mental focus, and physical discipline, qualities that also play an important role in professional environments.
Kaushik Yalamanchili, Managing Director of MIC Electronics, added that both sports and business require sustained effort and resilience. He said the commitment needed to complete a 750-kilometre cycling challenge reflects the same perseverance and dedication valued within the company’s teams.
The FEAR Project aims to inspire more people to take part in endurance sports while also encouraging open conversations around mental health and personal fitness. The initiative aligns with national efforts to promote healthier lifestyles and increased physical activity through programmes such as the FIT India Movement. The launch event in Hyderabad saw participation from endurance cyclists, corporate partners, media representatives, and members of India’s growing fitness community.
The event is hosted by the Novotel Hyderabad Convention Centre, with KLM Fashion Mall participating as the “Powered By” partner. Organisers describe this edition as the first major event under the FEAR Project’s Ultra Distance Cycling Initiative, which aims to strengthen India’s endurance sports culture and encourage wider participation in long-distance cycling activities.
MIC Electronics Limited is a technology-focused company specialising in LED display systems and digital display infrastructure. The company provides display solutions for transportation networks, sports venues, and public spaces across India and international markets.
