Mercedes-Benz India Announces Sales & Marketing Leadership Changes

manufacturing-news
Nandita Godbole, GM, MARKETING

Mercedes-Benz India has announced key leadership changes within its Sales & Marketing function as part of its ongoing strategy to strengthen customer engagement, accelerate digital transformation, and build future-ready leadership. The new appointments, effective September 1, 2026, reflect the company’s continued focus on leveraging real-time data, artificial intelligence, and integrated retail finance solutions to deliver a seamless luxury ownership experience.

The organizational changes also reinforce Mercedes-Benz India’s commitment to nurturing internal talent and encouraging cross-functional leadership development. By providing broader business exposure, the company aims to prepare its leaders for future responsibilities while supporting long-term business growth.

Commenting on the appointments, Brendon Sissing, Vice President, Sales & Marketing, Mercedes-Benz India, said, “Our people continue to be the foundation of Mercedes-Benz India’s customer-centric approach and sustained success. These leadership changes demonstrate our commitment to delivering exceptional customer experiences through data-driven strategies, AI-enabled solutions, and integrated business capabilities. At the same time, we remain focused on developing future leaders by expanding cross-functional opportunities for our talented teams. We thank our colleagues for their outstanding contributions and wish them every success in their new responsibilities.”

Nandita Godbole has been appointed to lead the company’s Marketing function. During her tenure with Mercedes-Benz India, she has held significant responsibilities across Marketing, Retail Sales, and the Digital Customer Unit, consistently driving business performance through customer-focused and data-led initiatives. She has played a pivotal role in advancing AI-powered customer engagement, helping transform individual customer interactions into connected and intelligent experiences across multiple touchpoints. In her new role, Ms Nandita will focus on expanding the use of real-time customer data and predictive analytics to better understand customer preferences, deliver highly personalized interactions, and strengthen engagement throughout the ownership journey.

Amrit Baid will assume leadership of the Retail Finance and Pre-Owned Cars business. During his successful tenure in Marketing and Customer Experience, he spearheaded several high-impact product launches and award-winning brand initiatives, including Dreams Day, Wish Box, and G-Tribe, further strengthening Mercedes-Benz India’s premium brand positioning.

Retail Finance has emerged as a strategic pillar of Mercedes-Benz India’s business, supporting more than half of the company’s vehicle sales through innovative financing solutions such as Star Agility. With a financing portfolio exceeding ₹15,000 crore, the business has become an integral part of the luxury ownership experience. Under the new leadership, Mercedes-Benz India aims to further integrate retail finance into the customer journey while strengthening its pre-owned car business to support the brand’s next phase of sustainable growth.

Mercedes-Benz India continues to maintain the country’s largest luxury automotive retail network with more than 140 touchpoints across over 50 cities. The company also remains a pioneer in luxury electric mobility and local manufacturing, producing multiple battery electric vehicles in India while offering one of the widest portfolios of luxury sedans, SUVs and performance vehicles in the market.