JLR has outlined the next phase of its transformation strategy, announcing plans to expand propulsion options across its vehicle portfolio while increasing its focus on North America as a major growth market.The company expects the move to support long-term revenue growth by broadening customer choice and strengthening the performance of its House of Brands strategy, which includes Range Rover, Defender, Discovery, and Jaguar.
As part of the plan, JLR reaffirmed its commitment to invest £18 billion through FY29 in future technologies, vehicle platforms, software development, and advanced mobility solutions. The investment programme is designed to support the company’s transition into an increasingly electrified and digitally connected automotive landscape.
Range Rover will continue to offer multiple propulsion options, including mild hybrid, plug-in hybrid, battery-electric, and future hybrid electric technologies. Upcoming electric versions of the Range Rover and Range Rover Sport are scheduled to debut later this year. The company also confirmed that future products built on its Electric Modular Architecture (EMA) platform will incorporate additional propulsion flexibility to respond to changing customer preferences across global markets.
Defender, currently JLR’s strongest-selling brand, will also benefit from expanded propulsion options. The company confirmed that a new Defender family model will be developed on the EMA platform, with future hybrid and battery-electric configurations under consideration.
JLR additionally announced plans to accelerate its growth ambitions in North America, where demand for premium and luxury vehicles continues to strengthen. The company intends to develop products and experiences tailored specifically for customers in the region while strengthening supply-chain resilience and operational capabilities.
Jaguar’s transformation into a fully electric luxury brand remains a central pillar of the strategy. The company confirmed that its new four-door electric grand tourer, Type 01, will be revealed later this year. Discovery will continue to evolve as a family-focused premium SUV brand, with future products expected to feature advanced propulsion technologies and design innovations.
Chief Executive Officer PB Balaji said the company is entering a key phase in the delivery of its long-term strategy. “We are expanding customer choice while building a stronger and more resilient business. Our brands continue to hold significant appeal across global markets, and North America represents a major opportunity for future growth. Through product innovation, technology investment, and operational excellence, we are positioning JLR for sustained success in the years ahead,” he said.
JLR is a wholly owned subsidiary of Tata Motors Passenger Vehicles Limited, part of Tata Sons. Jaguar Land Rover (JLR) is a global automotive manufacturer known for its premium and luxury vehicles, with a strong heritage rooted in British design and engineering. The company designs, develops, and manufactures vehicles under the Jaguar and Land Rover brands, operating across major markets worldwide.
