Jaspal Group has reached a key milestone in the second phase of its Centric PLM implementation, automating core product development workflows across its portfolio of 16 brands. The Thai fashion and lifestyle group is using Centric PLM to standardize product development, improve visibility and strengthen collaboration across design, merchandising, garment technology and pattern teams.
Headquartered in Thailand, Jaspal Group operates a diverse portfolio of in-house and international brands spanning fashion, footwear and accessories. The group selected Centric Software’s Centric PLM in 2024 to improve speed and consistency across its product development processes.
The first phase of the implementation was completed in 2025, replacing the group’s legacy Product Data Management system and consolidating product information within Centric PLM. Phase 2 builds on this foundation by introducing standardized and automated workflows designed to help teams move products from concept to market more efficiently and consistently across the group’s brands.
“The biggest shift is how much now happens automatically within Centric PLM,” said Suthep Thanombooncharoen, Chief Technology Officer at Jaspal Group. “Sample styles are created the moment tech packs go to suppliers, and status updates flow straight into size-chart evaluation, so teams always know where a style stands without chasing it.”
The implementation has enabled designers, merchandisers, garment technicians and pattern teams to work from shared product information while following standardized development processes across brands. Automated workflows are helping reduce manual activities and provide teams with greater visibility into product status and development progress. “We have hit every Phase 2 milestone on time, on budget and in scope. Teams now have clearer day-to-day visibility and we now have a more scalable foundation to compete in a fast-moving fashion market,” Thanombooncharoen added.
The digital foundation is intended to support Jaspal Group as it manages a broad and growing brand portfolio while improving cross-functional coordination. By bringing product information and development processes into a connected platform, the company is seeking to create greater consistency while retaining the flexibility required across different brands and product categories.
“Managing a diverse brand portfolio requires consistency, agility and strong cross-functional alignment,” said Fabrice Canonge, CEO of Centric Software. “Jaspal Group has built a connected digital foundation with Centric PLM that positions them to grow faster from here.”
Centric Software provides integrated, end-to-end solutions for product planning, design, development, sourcing, compliance, buying, manufacturing, pricing, allocation, assortment, sales and replenishment. Its solutions serve fashion, luxury, footwear, outdoor, home, cosmetics and personal care, as well as multi-category retail businesses.
