Infineon Technologies AG (FSE: IFX / OTCQX: IFNNY) has announced the appointment of Florian Martens, 45, as the new global Head of Communications & Public Policy, effective from 1 March 2024. Martens, taking on the role of Executive Vice President and Chief Communications Officer, will directly report to Jochen Hanebeck, CEO of Infineon, succeeding Bernd Hops, who departed from the company by his own request on 30 September 2023.
Infineon Technologies AG is one of the global pioneers in semiconductor technology, specializing in power systems and the Internet of Things (IoT). Infineon leverages its cutting-edge products and solutions to drive innovation in the context of decarbonization and digitalization. With a global workforce of approximately 58,600 employees, the company has achieved revenue of around €16.3 billion in the fiscal year 2023, concluding on 30 September. Infineon is publicly traded on the Frankfurt Stock Exchange under the ticker symbol IFX and on the OTCQX International market in the USA.
Infineon is on a growth trajectory, necessitating effective communication with diverse stakeholders. Jochen Hanebeck expresses satisfaction in bringing Florian Martens on board, citing his international recognition as a communications professional and deeming him well-suited for the strategic management task. Mr Hanebeck welcomes Mr Martens to the team, acknowledging his extensive experience and expertise.
Mr Martens, formerly associated with Siemens AG, has been overseeing global Media Relations, Executive Communications, and Thought Leadership activities since June 2020. During his tenure, Mr Martens played a significant role in repositioning Siemens as a leading global technology company, contributing to its new external image. Excited about joining Infineon, Mr Martens recognizes the semiconductor industry as crucial for the digital and green transformation of our world. He expresses his delight in becoming part of Infineon, a global champion in this key sector, while extending gratitude to his colleagues at Siemens.
Before Siemens, Mr Martens dedicated 15 years to Daimler AG, where he served in various capacities, culminating in his role as the Head of Global Communications at Daimler Truck AG, the world’s largest commercial vehicle manufacturer. His journey at Daimler included key management positions in Corporate Communications and Product Strategy at Mercedes-Benz Passenger Cars, both in Germany and internationally. Mr Martens holds a Bachelor of Science from the University of Wisconsin (Madison, USA) and a Masters of Business Administration from the Technical University of Munich.
The appointment of Florian Martens marks a strategic move for Infineon as it aligns with the company’s growth objectives. His wealth of experience in communications and public policy, particularly within Siemens and Daimler, positions him as a valuable addition to Infineon’s leadership team. As Infineon continues to contribute in the semiconductor industry, the role of Mr Martens is expected to be crucial in shaping the company’s narrative, fostering effective stakeholder engagement, and navigating the challenges and opportunities within the dynamic tech landscape.
Hence, Infineon Technologies AG is set to embark on a new chapter with Florian Martens at the helm of Communications & Public Policy. Florian Martens brings a wealth of experience from Siemens AG, where he contributed extensively in shaping the company’s external positioning. His tenure at Daimler AG, notably as the Head of Global Communications at Daimler Truck AG, positions him as a seasoned professional with a deep understanding of the automotive and technology sectors. The educational background of Mr Martens includes a Bachelor of Science from the University of Wisconsin and an MBA from the Technical University of Munich, further solidifying his credentials.
Infineon’s growth path necessitates effective communication strategies. Mr Martens, with his proven track record in leading global communications initiatives, is expected to contribute significantly to Infineon’s narrative as it continues to shape the future of the semiconductor industry. Mr Martens’ international recognition as a communications professional and his role in Siemens’ external repositioning position him as a central figure in shaping Infineon’s public image. His strategic vision aligns with Infineon’s goals, making him a valuable asset to the company’s leadership.
