Hexaware Technologies (NSE: HEXT), an AI-focused digital and IT services company, has announced its association with Dublin Guardians as an Official Partner for the inaugural season of the European T20 Premier League (ETPL). The partnership comes as franchise cricket expands its presence in Europe. Hexaware has operations across the region and is continuing to build local teams and technology capabilities in European markets.
The first ICC-sanctioned ETPL in mainland Europe began on August 26, featuring six city-based teams from Ireland, Scotland and the Netherlands. The tournament is also designed to provide European cricketers with more opportunities to play professional cricket alongside experienced international players.
Dublin Guardians represents Ireland’s capital in the competition. Former India captain and coach Rahul Dravid, who was part of India’s 2024 T20 World Cup-winning campaign, is among the franchise owners. Indian Test cricketer Ravichandran Ashwin is the team captain and mentor.
Parameshwaran Iyer, Executive Vice President and Head of UK and Europe at Hexaware, said supporting local talent was an important reason behind the company’s decision to partner with the team.He said the ETPL could provide players from across Europe with opportunities to compete at a higher level and contribute to the development of cricket at the grassroots level.
Rahul Dravid, Chairman of Dublin Guardians, welcomed Hexaware as a partner for the team’s first season. He said the association would bring organisations with a shared focus on teamwork, ambition and excellence into the franchise’s journey. Ajit Ravindran, CEO of Dublin Guardians, said Hexaware’s focus on developing local capabilities in the markets where it operates was aligned with the team’s objective of creating more opportunities for European players to develop and compete at a higher level.
The partnership is Hexaware’s second association with franchise cricket. The company previously partnered with the San Francisco Unicorns in Major League Cricket in the United States.The European T20 Premier League is being organised in association with Cricket Ireland, Cricket Scotland and the Royal Dutch Cricket Association. The inaugural season is scheduled to continue until September 20, 2026.The tournament began in the Netherlands and will move to Malahide in Dublin from September 9.
Hexaware is a global technology and business process services company that helps enterprises with digital transformation, technology operations and business process management. The company works with organisations across markets to build, transform, operate and optimise technology and business processes.
