HCLSoftware, a global leader in enterprise solutions, today introduced HCL Unica+ in India, an AI-first marketing technology platform designed to power the Intelligence Economy. The launch was announced at the ET MarTech+ Summit & Awards 2025, marking a significant advancement in helping Indian businesses deliver data-driven, hyper-personalized marketing at scale.
With over 800 million internet users in India, where attention spans are limited and trust is vital, HCL Unica+ addresses the country’s unique challenges. The platform enables brands to engage a digitally savvy, multi-lingual audience with tailored and context-driven interactions across every touchpoint.
Rajesh Iyer, Executive Vice President & Portfolio General Manager at HCLSoftware, said, “We are transitioning from the Attention Economy to the Intelligence Economy. HCL Unica+ is at the core of this shift. It empowers marketers not only to reach customers but to leverage context and insights to deliver meaningful experiences every time. Our solution enables businesses to harness deep customer understanding for precision marketing.”
HCL Unica+ is already being used by one of India’s leading financial institutions, managing 500 million customer accounts across 1.4 billion interaction points in 28 languages, demonstrating its ability to handle complex, large-scale marketing operations. As India’s MarTech industry is projected to reach nearly $94 billion by 2030, HCL Unica+ is poised to support enterprises in harnessing AI-driven marketing where personalization, precision, and performance are paramount.
Rajiv Shesh, Chief Revenue Officer at HCLSoftware, added, “In today’s environment, marketers need more than volume—they need precision. HCL Unica+ helps them understand changing customer behaviors and deliver experiences that foster trust and loyalty.”
Sidhant Khanna, Senior Vice President at IndusInd Bank, commented, “In a constantly connected world, reach alone isn’t enough—it’s about relevance. AI-powered insights allow us to anticipate customer needs and deliver highly personalized experiences that build trust and drive long-term growth.”
Harish Padmanabhan, Director – Global Partnerships at Xerago, noted, “HCL Unica+ is not a rebranded version of existing tools. It is an AI-first, data-driven marketing automation platform designed specifically for the Intelligence Economy. By embedding Agentic AI into workflows, it offers real-time decision-making and precision targeting. We are proud to collaborate with HCLSoftware in enabling brands to achieve rapid ROI, agility, and sustainable, AI-powered growth.”
HCLTech is a global technology company with over 223,000 employees across 60 countries. It delivers solutions in digital, engineering, cloud, and AI, supported by an extensive portfolio of technology services and products. Serving clients across key industries such as Financial Services, Manufacturing, Life Sciences, Healthcare, High Tech, Semiconductor, Telecom and Media, Retail, CPG, and Public Services, HCLTech reported consolidated revenues of $14.0 billion for the 12 months ending June 2025.
