Havells India Limited, one of India’s leading Fast-Moving Electrical Goods (FMEG) and consumer durables companies, has announced a strategic collaboration with Norway-based energy storage technology company Pixii AS to introduce advanced Battery Energy Storage Systems (BESS) for the Indian market. The partnership marks Havells’ entry into the rapidly expanding battery energy storage segment and reinforces its commitment to supporting India’s clean energy transition.
The collaboration brings together Havells’ strong manufacturing capabilities, extensive sales and distribution network, and deep understanding of the Indian market with Pixii’s globally proven expertise in modular battery energy storage technology. The companies aim to deliver reliable, scalable and efficient energy storage solutions for residential, commercial and industrial applications.
The Memorandum of Understanding (MoU) was signed in the presence of Her Excellency May-Elin Stener, Ambassador of Norway to India, along with senior representatives from the Embassy of Norway, Havells India and Pixii AS. Under the partnership, Havells and Pixii will implement a phased roadmap to establish a robust battery energy storage ecosystem in India. The initial phase will focus on pilot installations to assess market requirements and validate commercial opportunities. The companies will also jointly develop an integrated energy storage solution designed to meet the specific needs of Indian customers. Subsequent phases will include local manufacturing and the development of products tailored for the domestic market.
Commenting on the collaboration, Reshu Madan, SBU Head – Renewables, Havells India Limited, said, “As India accelerates its transition towards a cleaner energy future, our collaboration with Pixii brings together global innovation to deliver advanced battery energy storage solutions for Indian customers.”
Aseem Goyal, BU Head – Renewables, Havells India Limited, added, “This partnership strengthens our renewable energy portfolio while advancing our localisation strategy by combining Havells’ manufacturing capabilities with Pixii’s technology expertise. Together, we aim to contribute meaningfully to India’s sustainability goals.”
Sharing his views, Thomas Ingebretsen, CEO, Pixii AS, said, “India is among the world’s most promising markets for battery energy storage. Partnering with Havells enables us to combine our advanced technology with a trusted local partner that offers strong manufacturing capabilities, market knowledge and extensive customer reach. Together, we look forward to supporting India’s evolving energy needs with reliable and future-ready storage solutions.”
India’s Battery Energy Storage System market across residential and commercial and industrial segments is projected to reach approximately ₹10,000-12,000 crore by FY2030, driven by the rapid adoption of renewable energy and increasing demand for reliable power infrastructure. Through this collaboration, Havells and Pixii aim to support this growing opportunity by introducing globally proven technology, promoting local manufacturing and contributing to the development of a resilient and sustainable energy ecosystem in India.
Havells India Limited is a leading Fast-Moving Electrical Goods (FMEG) company and a major power distribution equipment manufacturer with a strong presence in both domestic and international markets. Established in 1958, Havells has built a reputation for innovation, quality, and customer satisfaction. The company offers a diverse product portfolio that includes cables and wires, switches, circuit protection devices, lighting solutions, fans, home appliances, air conditioners, and water heaters, among others.
Headquartered in Noida, Havells operates numerous state-of-the-art manufacturing facilities across India, including major plants in Alwar, Haridwar, Neemrana, and Baddi. It also boasts an extensive distribution network and a robust after-sales service infrastructure, making it one of the most trusted brands in the Indian electrical goods market.
Havells places a strong emphasis on sustainability and technological advancement. Its products often incorporate energy-efficient and eco-friendly designs to support the growing demand for green solutions. The company also invests heavily in R&D to stay ahead in a competitive industry. Through its customer-centric approach, strong brand equity, and commitment to quality, Havells has consistently maintained its leadership position and continues to play a pivotal role in powering India’s residential, commercial, and industrial sectors.
