In a significant development, Gulf Oil International Ltd, a global name in high-performance automotive lubricants, has entered into a strategic licensing partnership with AMW Global Automobiles LLC, a subsidiary of the Assurance Group—a world leader in the manufacturing and distribution of automotive products. Through this partnership, Gulf and AMW Global will jointly introduce a comprehensive portfolio of premium automotive solutions, including car parts, accessories, batteries, garage tools, filters, fuel additives, and state-of-the-art car care products, tailored for both professional and retail markets.
The collaboration is set to cover an extensive network of territories across Asia and the Middle East. In Asia, the initiative will reach Afghanistan, Bangladesh, Bhutan, Cambodia, Indonesia, Malaysia, Nepal, Pakistan, the Philippines, Singapore, Sri Lanka, Thailand, and Vietnam. The Middle Eastern expansion will include Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, the UAE, and Yemen.
This partnership represents Gulf’s continued drive to strengthen its brand presence and deliver excellence through innovation, expertise, and strong regional partnerships. Gulf’s signature orange and light blue branding is synonymous with a century-long tradition of motorsport excellence—from its legendary 1968 Le Mans victory with the Ford GT40 to its celebrated partnership with McLaren Racing in Formula 1 and continued sponsorship of Williams Racing and the Trackhouse MotoGP Team. This new venture extends Gulf’s legacy of endurance, performance, and passion into a wider range of automotive categories.
Sacha Davis, Vice President of Marketing at Gulf Oil International UK Ltd, said “Gulf is a brand built on Quality, Endurance, and Passion. Partnering with AMW allows us to extend these values into a broader product portfolio that will resonate strongly in our core markets. AMW’s expertise and shared commitment to excellence make them an ideal partner in this venture.”
Mukesh Sharma, CEO of AMW Global, added “This collaboration marks a major milestone for AMW. Working with Gulf allows us to introduce a dynamic and technologically advanced range of automotive products designed to meet the evolving needs of customers across multiple markets. Together, we’re setting a new benchmark for reliability and innovation.”
The partnership is focused on meeting the rising demand for premium automotive solutions across both emerging and established regions. By combining Gulf’s brand heritage and AMW’s manufacturing capabilities, the initiative aims to deliver cutting-edge, reliable, and efficient automotive products that enhance performance, safety, and vehicle longevity.
A wholly owned subsidiary of the Hinduja Group, Gulf Oil International is one of the world’s largest privately held downstream companies, with operations in more than 60 countries. Since its inception in 1901, Gulf has been recognized for innovation and quality in lubricants, fuels, and automotive care products.
The company also licenses fuel retail networks across over 18 countries with more than 1,250 service stations, and holds a majority stake in Gulf Oil Lubricants India Ltd, listed on the BSE. Gulf Marine serves the global shipping industry at over 1,100 ports worldwide, further extending the brand’s global reach.
AMW Global, part of the Assurance Group, is a leading manufacturer and distributor of premium automotive products across Asia, the Middle East, and Africa. Its product range includes lubricants, batteries, filters, fuel additives, accessories, and spare parts. Driven by a commitment to innovation and quality, AMW Global continues to elevate industry standards and deliver advanced automotive solutions designed to meet the evolving demands of international markets.
