Grasim Industries Ltd, part of the Aditya Birla Group, has inaugurated its fourth decorative paints manufacturing facility under the Birla Opus brand in Chamarajanagar, Karnataka. Aditya Birla Group Chairman Kumar Mangalam Birla unveiled the fully automated plant on November 19. With this addition, Birla Opus now boasts a total production capacity of 866 million litres per annum (MLPA), positioning it as India’s second-largest decorative paints manufacturer by installed capacity.
The Chamarajanagar facility features an annual capacity of 180 MLPA for water-based paints, 20 MLPA for distempers, and 30 MLPA for solvent-based paints, including wood finishes. The plant leverages advanced in-house technology, such as unique polymer synthesis for water-based paints, offering enhanced properties like multi-stain resistance, dirt resistance, and crack-bridging. Solvent-based paints utilize in-house resins designed for superior durability, corrosion resistance, and faster drying.
Sustainability is a core aspect of the plant, which operates with zero liquid discharge and incorporates fourth-generation manufacturing technology for a seamless supply chain, zero defects, and complete product traceability. This milestone aligns with Birla Opus’s broader plan to establish six plants with a combined capacity of 1,332 MLPA at an investment of ₹10,000 crore, with ₹8,470 crore already spent.
Commenting on the achievement, Kumar Mangalam Birla said, “Our paints business embodies a confident and aspirational India. The journey so far has been impactful, and we remain on track to achieve our revenue target of ₹10,000 crore within the first three years of full-scale operations.”
Himanshu Kapania, Director at Aditya Birla Group, added, “With four of our six advanced plants now operational in Panipat, Ludhiana, Cheyyar, and Chamarajanagar, we are well-positioned to meet rising market demand with robust supply capabilities.”
Birla Opus is the decorative paints division of Grasim Industries, marking the Aditya Birla Group’s ambitious entry into the highly competitive paints sector. Positioned as a cutting-edge brand, Birla Opus focuses on innovation, sustainability, and superior product performance.
With state-of-the-art manufacturing facilities across India, the brand offers a diverse range of water-based, solvent-based, and distemper paints enhanced with advanced in-house technologies. Designed to cater to a modern, aspirational market, Birla Opus emphasizes durability, eco-friendliness, and aesthetic excellence. It aims to establish itself as a formidable player in the industry, aspiring to capture a significant market share within the first few years of operations.
Grasim Industries Ltd, the flagship company of the Aditya Birla Group, is a diversified conglomerate with a strong presence across multiple sectors including textiles, chemicals, cement, and financial services. Established in 1947, Grasim has evolved into one of India’s leading companies with a commitment to sustainable growth and innovation.
Its operations span global markets, and the company has played a pivotal role in contributing to India’s industrial landscape. Grasim’s core philosophy is built on driving excellence and creating value, supported by its ventures into high-growth sectors like paints and renewable energy, which align with its vision of becoming a future-ready organization.
