Pune-based automaker Force Motors has teamed up with consultancy firm EY Parthenon India for a digital transformation program. This initiative aims to boost innovation and productivity across Force Motors’ operations.
Key goals of this partnership include redesigning the company’s digital systems, implementing advanced technologies for customers, and enhancing capabilities and security.
Force Motors reported a strong business turnaround in the last two years, with a 38% increase in revenue and over 1000% growth in after-tax profits in FY24. To maintain this growth, the company is embarking on this digital transformation journey.
“Digital transformation is crucial to our growth. Project DigiForce will change how we work and compete,” said Prasan Firodia, Managing Director of Force Motors. The two-year program will bring in new digital technologies and innovative solutions to prepare the company for the future.
EY Parthenon’s expertise will help Force Motors navigate the digital transformation smoothly, ensuring it stays competitive in the evolving automotive industry. The program includes change management, training, and development to support employees and dealers during the transition. Force Motors is also partnering with leading IT firms to integrate systems and empower employees through focused training.
