Douglas Dynamics, Inc has finalized the acquisition of substantially all assets of VencoVenturo Industries LLC, a respected manufacturer of truck-mounted service cranes and dump hoist systems. Mark Van Genderen, President and Chief Executive Officer of Douglas Dynamics, said the transaction marks an important milestone in the company’s long-term growth strategy. “This acquisition supports our Activate strategy, which focuses on expanding into specialized attachment categories to create a more balanced and diversified portfolio. VencoVenturo, guided by three generations of the Collins family, has earned a strong reputation for dependable, high-quality products. By combining their capabilities with Douglas Dynamics’ scale and attachment expertise, we see strong potential for sustained and profitable growth.”
Established in 1952, VencoVenturo Industries has remained a privately held, family-operated business for more than seven decades. The company manufactures a broad range of equipment for work trucks, including electric light-duty cranes, electric-hydraulic and hydraulic cranes, as well as conversion and dump hoists.
VencoVenturo employs approximately 70 people across two US-based facilities and serves customers nationwide. Douglas Dynamics, Inc is a leading North American manufacturer and upfitter of commercial work truck attachments and equipment.
Headquartered in Milwaukee, Wisconsin, the company designs, manufactures, and distributes a broad range of products that support essential industries such as snow and ice control, construction, landscaping, utilities, and transportation. Douglas Dynamics operates through well-known brands including FISHER®, SNOWEX®, WESTERN®, and DEJANA®, each recognized for reliability, durability, and performance in demanding work environments.
Founded in 1946, the company has built a long-standing reputation for engineering innovation and customer-focused design. Its product portfolio includes snowplows, ice control spreaders, storage systems, service bodies, and other specialized truck-mounted solutions that help fleet operators and contractors improve efficiency and productivity. Douglas Dynamics combines in-house engineering expertise with advanced manufacturing capabilities to deliver high-quality products at scale.
In addition to organic growth, the company pursues strategic acquisitions to broaden its offerings and strengthen its market position. Douglas Dynamics places strong emphasis on operational excellence, safety, and sustainability, while maintaining close relationships with dealers and customers across North America. With a commitment to quality, innovation, and long-term value creation, Douglas Dynamics continues to play a vital role in supporting critical work truck applications across diverse industries.
