Cummins India, a power solutions technology provider from Pune, has launched the latest edition of its national-level business school case study competition, “REDEFINE 2023.” Open to students from 18 leading business schools across India, this year’s competition encourages participants to explore topics like “Unlocking the Power of Digitalization in the Aftermarket: Enhancing Efficiency, Customer Experience, and Competitive Advantage in B2B Business Environment.”
The annual REDEFINE competition serves as a dynamic platform for nurturing future business leaders, offering a real-world industry challenge to showcase strategic, innovative, and analytical skills of the participants. Set to initiate on October 8, 2023, the competition will culminate in a two-day grand finale event at the Cummins India Office Campus in Pune, Maharashtra, on November 20-21, 2023. The winning team will not only receive a cash prize but also the opportunity to join Cummins India’s mentorship program.
In a statement reflecting on the commencement of the competition, Anupama Kaul, Human Resources Leader at Cummins India, shared that the annual B-school case study competition, REDEFINE, is meticulously designed to empower and guide emerging talents. Its aim is to unlock the innate potential of participants, shaping them into future leaders and trailblazers. Kaul mentioned that the competition instills a growth mindset among management students, allowing them to apply their leadership skills, business acumen, and knowledge to develop innovative strategies for real-world business challenges.
She expressed eagerness to collaborate with and gain valuable insights from the brightest young minds representing the country’s leading business schools. Kaul emphasized that learning is a lifelong pursuit, and REDEFINE provides a unique opportunity for students to refine their skills and prepare for the challenges and opportunities that await them in the future. The chosen case study theme reflects Cummins India’s focus on the transformative potential of digitalization in the aftermarket segment, aiming to enhance operational efficiency, customer experiences, and overall competitiveness in a B2B business environment.
Subramanian Chidambaran, Strategy Leader at Cummins India, stated that in today’s complex and ever-changing world, innovation is essential for businesses to thrive. He added that at Cummins, they believe that the best way to innovate is to collaborate with a diverse range of stakeholders, including governments, academia, industry bodies, and communities. Chidambaran expressed that the REDEFINE case study competition is designed to spark the creativity of young minds and encourage them to develop innovative solutions to real-world business challenges. He conveyed confidence that the students would find the case study intellectually stimulating, and their insights would be invaluable for Cummins.
In addition to the case study competition, participants will engage in interactive sessions with Cummins India leadership. To bolster awareness of Cummins’ business and brand among emerging talent, the company will host a quiz competition, evaluating students’ understanding of business trends, technology, and Cummins.
REDEFINE 2022 witnessed significant success, with over 1800 student registrations from 12 partner B-schools. The winning team, Team Vision from Xavier Labour Relations Institute (XLRI), Jamshedpur (Delhi Campus), showcased their strategic prowess. REDEFINE 2023 invites first and second-year students pursuing a two-year flagship PGP/PGDM/PGDBM/MBA program from partner B-schools, including the Indian Institutes of Management, Indian Institute of Technology, and other prestigious institutions.
REDEFINE 2023 is open to first and second-year students pursuing a two-year flagship PGP/PGDM/PGDBM/MBA program from various prestigious partner B-schools, including: IIMs Indore, Kozhikode, Lucknow, Mumbai, Ranchi, Shillong, Tiruchirappalli, Udaipur, Delhi and Hyderabad along with other prominent names in the field like KJ Somaiya Institute of Management, Mumbai, Management Development Institute, Gurgaon, Narsee Monjee Institute of Management Studies, Mumbai, SP Jain Institute of Management and Research, Mumbai, Symbiosis Centre for Management and Human Resource Development, Pune, Symbiosis Institute of Business Management, Pune Xavier Institute of Management, Bhubaneshwar and Xavier School of Management (XLRI), Jamshedpur.
This initiative aligns with Cummins India’s goal of fostering innovation, collaboration, and the development of future business leaders. By providing a platform for students to apply their skills to real-world challenges, REDEFINE contributes to the growth and transformation of the business landscape in India.
