Cummins India has officially unveiled its annual case study competition for business schools, named ‘REDEFINE 2024.’ This year’s theme centers on the concept of ‘How Digital Solutions Facilitate Sustainability in Traditional Businesses.’ The competition aims to explore the various ways in which digital innovations can enhance Environmental, Social, and Governance (ESG) reporting, uncover avenues for minimizing Scope 1, 2, and 3 emissions, and boost operational efficiency across industries.
The competition invites first and second-year students who are currently enrolled in two-year flagship programs such as PGP, PGDM, PGDBM, or MBA from 18 partner business schools across India. This initiative will culminate in a grand finale that spans two days, taking place at the Cummins India Office Campus located in Pune, Maharashtra, on November 14-15, 2024.
The winning team will not only be rewarded with a cash prize but will also receive a prestigious invitation to participate in Cummins India’s mentorship program. Beyond the core case study, participants will have the unique opportunity to engage with Cummins India’s leadership through a series of interactive sessions designed to foster dialogue and collaboration.
Anupama Kaul, the Human Resources Leader at Cummins India, expressed her enthusiasm about the initiative, stating, “REDEFINE 2024 provides an extraordinary platform for students to showcase how the digital landscape can catalyze significant change.” This sentiment underlines the importance of equipping the next generation of leaders with the tools and knowledge needed to navigate the evolving business environment, particularly in relation to sustainability.
Subramanian Chidambaran, the Director of Corporate Strategy at Cummins India, also highlighted the significance of the competition. He remarked, “Innovation flourishes when it draws from a rich tapestry of diverse viewpoints and collaborative efforts. Through the REDEFINE initiative, we aim to inspire students to transcend traditional methodologies and think creatively about the future of business.” This approach encourages participants to think critically and explore innovative solutions that can drive sustainability and efficiency in their respective fields.
In addition to the competitive elements, the event promises to be a vibrant learning experience for all participants. Students will have the chance to immerse themselves in discussions that reflect current trends in digital transformation and sustainability. This engagement not only enhances their learning but also allows them to network with industry leaders and peers, thus broadening their professional horizons.
Overall, REDEFINE 2024 stands as a testament to Cummins India’s commitment to nurturing future leaders who are equipped to tackle the pressing challenges of our time, especially those related to sustainability and digital transformation in traditional business settings. It embodies an opportunity for aspiring business professionals to leave a lasting impact in their industries.
Cummins India is a leading power solutions provider specializing in engines, power generation equipment, and related technologies. With a commitment to sustainability and innovation, the company serves diverse sectors including automotive, industrial, and marine. Leveraging cutting-edge digital solutions, Cummins India focuses on enhancing operational efficiency and reducing emissions, aiming to drive meaningful change in traditional businesses.
