BSH Home Appliances Pvt. Ltd, a subsidiary of BSH Hausgeräte GmbH, has launched a new line of ‘Made-in-India’ Bosch and Siemens front-loading washing machines. These machines, designed to handle 9-10 kg loads, blend energy efficiency with advanced technology to meet the growing needs of Indian households. Available in colors like Silver, Dark Grey, and Dark Lake, these washing machines offer strong performance with a sleek design.
The demand for high-capacity washing machines in India is on the rise as consumers seek fewer wash cycles and the ability to wash larger items like curtains and bedsheets. From 2022 to 2023, the market for 9 kg front-load machines grew by over 70%, while the 10 kg segment also saw significant growth. This trend reflects a shift towards more efficient, larger machines.
With over 70 years of experience in front-load washing machines, BSH Home Appliances continues to innovate. The new Bosch and Siemens models, built to German standards, ensure superior care for fabrics and excellent performance. These machines have passed the TUV test, guaranteeing that clothes maintain their integrity and color even after 50 washes. Features include SuperQuick 15’/30’ cycles for quick washes and specialized settings for delicate fabrics such as silk, cotton, and wool. The Speed Perfect feature allows a full load to be washed in 60 minutes without sacrificing quality.
Saif Khan, MD and CEO of BSH Home Appliances, expressed excitement about the launch, saying, “We are proud to introduce our new range of high-capacity front load washing machines as part of our strong commitment to ‘Make-in-India-for-India’. To meet the growing demand for Bosch front-loading washing machines, we have doubled our capacity at the Chennai factory with a second assembly line. Our new 9 kg and 10 kg Bosch and Siemens front load washing machines are designed to meet the diverse needs of Indian households, transforming fabric care. These machines are built to provide the softest care for clothes, ensuring that every wash maintains the quality and longevity of your garments. This launch showcases our dedication to offering innovative, high-capacity solutions that are accessible and meet the increasing demand for premium home appliances in the Indian market.”
To support this initiative, BSH has strengthened its customer service infrastructure with two customer contact centers, 16 Branch Service Offices, over 370 authorized service partners, and more than 1,600 trained technicians across India.
