BMW Group India has launched MINI in Lucknow, expanding the brand’s presence in Uttar Pradesh. The new Retail.NEXT facility operated by Speed Motorwagen brings BMW, MINI and BMW Motorrad together under one roof, offering customers access to the Group’s premium vehicle portfolio, sales services and aftersales support.
The launch marks MINI’s entry into Lucknow’s luxury automobile market, bringing its distinctive design, personalisation options and driving characteristics to customers in the city. BMW has operated in the Uttar Pradesh market since 2012 and said demand for premium and electric vehicles has continued to grow.
Hardeep Singh Brar, President and CEO of BMW Group India, said Lucknow was an important market for luxury vehicles, with customers increasingly looking for brands that reflect their individual preferences. He said MINI’s design and performance complemented the city’s market, while the combined facility would give customers a wider choice of vehicles and integrated ownership services.
Divij Narain, Dealer Principal at Speed Motorwagen, said the launch expanded the dealership’s portfolio and provided customers with access to BMW cars, MINI models and BMW Motorrad motorcycles. He said the dealership would focus on product consultation, vehicle selection and aftersales care across all three brands.
The new facility is located on Faizabad Road in Matiyari, Chinhat, Lucknow. The BMW and MINI showroom covers 12,142 sq ft, with space for eight BMW vehicles and two MINI vehicles. A separate 2,088 sq ft BMW Premium Selection area displays three pre-owned vehicles. The showroom also includes a Luxury Class Lounge and a lifestyle and accessories section.
The facility has a 17,035 sq ft service workshop with three vehicle reception bays, eight mechanical and electrical bays, and two programming bays. The Motorrad section covers 2,100 sq ft and displays 11 motorcycles. Its separate 2,700 sq ft workshop has four service bays, alongside a dedicated area for riding gear, clothing and accessories.
It’s Retail.NEXT format combines digital tools with an open showroom layout. A central customer walkway, common flooring and a single entry for sales and service are designed to simplify movement through the facility and provide a consistent experience across new vehicles, pre-owned cars and aftersales services.
MINI’s India portfolio includes the Cooper S, Convertible, Countryman C, all-electric Countryman E, MINI SE ALL4 and John Cooper Works Countryman ALL4. The brand has 18 sales touchpoints across 17 cities, while its service network operates through 51 touchpoints in 36 cities, integrated with the company’s aftersales network. The company represents BMW, MINI and BMW Motorrad in the country, offering premium cars, motorcycles and related services through its dealer network
